BECKY SHERMAN Professional Portfolio

JCPENNEY.COM Body of Work

JCPenney.com Positions: User Experience Manager 2004 – 2007 Senior User Experience Architect Job Description:  User Experience Manager: Direct oversight of all user testing for jcp.com. Managed third party creative agencies for large design projects. Worked with multiple direct teams to incorporate UX design principles into all aspects of the site. Directly reported to COO of the Catalog/Internet division  Senior User Experience Architect: Managed all user testing and research tasks. Worked with UX team to build both an analog and digital user lab facility. Built wireframes and managed third party vendors for a variety of strategic projects  Additionally, subject matter expert and manager of the jcp.com search engine

JCPenney.com  Job Highlights:  UX Highlights: Directly reported to the COO for the last two years of my tenure Managed third party vendors and internal teams to implement a site redesign Created back-end data structure that would allow for data driven navigational structures through out the site Assisted in the building of the UX organization within the Internet organization Worked with UX team to build and manage both an analog and digital lab Ran usability studies and authored findings and recommendations documentation  Search Highlights: Directly managed third party search vendor Mercado on an on-going bases for six years. Annual revenue $100M+ Created and managed search organization within the Internet division Replaced Mercado with Endeca search engine. Managed the RFP and vendor scorecard process

User Studies & Wireframes  Build a Ring Study  Study to test a pilot for a tool that would allow a user to properly size their finger to be fitted for a ring  Goals of the study were to: Understand the useful of an online sizing tool What are the reasons that someone would want to use the tool Reasons why someone would not use this type tool  Window Tool Study  Study to test a 3D rendering tool to help a user choose the window coverings for their home  Goals of the study were to: Understand if users would use a tool that had complex measurements required to accurately order window coverings Under what conditions would users find this tool useful Is there a time threshold where a user would get frustrated  Search Results Redesign Wireframes  Study to test how new layouts for search results compared to current layout of search results  Goals of the study were to: Test current state to future state to measure improvements Understand if new features resonated with the users Understand if specific features such as filtering and sorting were found to be useful

Summary  Additional work deliverables can be reviewed upon request  Seven year career with JCP.com created a wealth of opportunity and diverse work roles  Able to watch the Internet group go from a start up mentality to a Billion- dollar fully integrated aspect of the JCPenney company  Served as vendor manager in many of my roles while at JCP.com