Green Biz Forum November 1, 2013 Scaling an Authentic Brand While Keeping It HONEST.

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Presentation transcript:

Green Biz Forum November 1, 2013 Scaling an Authentic Brand While Keeping It HONEST

REFRESHINGLY HONEST HONEST 2 16 Years Ago… Spread Fair Trade labor standards in the developing world Help eliminate billions of calories from the American diet Support the growth of organic agriculture Honest Tea

REFRESHINGLY HONEST HONEST 3 Co-founders Seth and Barry start operations out of Seth’s house in Bethesda, MD - February, 1998 First sale was to Whole Foods regional office with five thermoses and empty Snapple bottle Introduced world’s first organic bottled tea – 1999; Introduced the world’s first Fair Trade Certified™ bottled tea – 2003 We Were Thirsty

REFRESHINGLY HONEST HONEST 4 Honest Fans

REFRESHINGLY HONEST HONEST 5 Honest Fans

REFRESHINGLY HONEST HONEST 6 C-distributors – Cheese – Corned beef – Charcoal Distribution Challenges

REFRESHINGLY HONEST HONEST 7 The ‘Honest’ Brand is Uniquely Positioned at the Intersection of 3 Lifestyle and Food & Beverage Mega-Trends: Coca-Cola’s Investment in the Future

REFRESHINGLY HONEST HONEST 8 Feb ,000 outlets Feb ,000+ outlets and national distribution Taking Distribution to Scale

REFRESHINGLY HONEST HONEST Launch low- sugar, brewed bottled tea Launch 1 st organic certified bottled tea Launch 1 st Fair Trade Certified Bottled Tea Expand into 1 st light weight hot-fill PET bottle Launch Honest Kids Launch Honest Kombucha Launch Honest CocoaNova Launch Honest Fizz An Innovation-Driven Business Model Launch tea bags Purchase bottling plant Honest Kids Fruit Juice Sweetened

REFRESHINGLY HONEST HONEST 10 Taking Mission to Scale

REFRESHINGLY HONEST HONEST 11

REFRESHINGLY HONEST HONEST 12