Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, member FINRA/SIPC. For use with financial professionals only. Maximizing Your Customers’ Experience Integrating Holistic Growth Within Your Wealth Management Offerings Catherine M. Bonneau President and CEO Tim Bush Senior Vice President Bell State Bank and Trust

For use with financial professionals only. | Page 2 Catherine M. Bonneau  President and CEO, Cetera Financial Institutions  30-year industry experience centered in retail financial services with an emphasis on the high- net-worth market  Held executive leadership positions at ING Trust USA, BankBoston (now Bank of America), Bank of New York and Citibank  Cetera Financial Institutions is a self-clearing, registered broker-dealer delivering customized investment and insurance solutions to nearly 500 financial institutions nationwide  Cetera Financial Institutions is an affiliate of the family of broker-dealers of Cetera Financial Group, the retail advice platform of RCS Capital Corporation (NYSE: RCAP)

For use with financial professionals only. | Page 3 Tim Bush  Senior Vice President – Wealth Management Division, Bell State Bank and Trust  Honored recently by Bank Investment Consultant as one of the Top 20 Program Managers  Bell State Bank has doubled their investment program since 2012  Total AUM of the WM division is $4.2 billion; the investment program alone is $450 million  Currently, it’s 20% of the wealth management division’s revenue and 2% of the bank’s total

For use with financial professionals only. | Page 4 Today’s Agenda  State of current affairs  Missed opportunities  Good news  Building client relationships  Bell State Bank: Wealth management success story

For use with financial professionals only. | Page 5 State of current affairs

For use with financial professionals only. | Page 6 Missed opportunities “Not integrating private banking, trust, and brokerage units … [is] leaving money on the table and wasting opportunities to build deeper customer relationships.” Source: Kehrer Bielan Research & Consulting

For use with financial professionals only. | Page 7 Missed opportunities : Unmet client needs

For use with financial professionals only. | Page 8 Understanding client behavior Trust clients keep $2 of their financial assets with full-service brokerage firms and financial planners for every $4 they hold at financial institutions. 39% maintain a brokerage account at a full-service brokerage firm. 57% of private banking clients hold much of their assets in financial institutions. 39%57%

For use with financial professionals only. | Page 9 Good news: How big is the opportunity? The average balance in asset management accounts: $547K for trust and $348K for private banking clients. Almost 20% of private banking clients own an asset management account, as do almost 12% of trust clients. The situation is nearly the same in advisory accounts: $1.5M for trust; $357K for private banking clients.

For use with financial professionals only. | Page 10 Good news : Preference for financial institutions

For use with financial professionals only. | Page 11 And the good news continues… Trust and private banking clients are more than 4x more likely to say they have “a great deal of trust” in their bank compared to full-service brokerage firms.

For use with financial professionals only. | Page 12 Building client relationships : Increase client loyalty and services

For use with financial professionals only. | Page 13 Building client relationships : Holistically integrating wealth management

For use with financial professionals only. | Page 14 Bell State Bank model  New day – New leadership  Rules of engagement – Investment collaborates with Trust  Portfolio Model Management  Trust gives back  Advisory business jumped from <1% in 2012 to nearly 4% in Key driver in product mix growth in 2013 (over 2012) was Direct Alternative Investments. The product mix for DAIs in 2012 was 6% and that jumped to 37% in 2013.

For use with financial professionals only. | Page 15 Bell State Bank is seeing GREEN $25MM

For use with financial professionals only. | Page 16 Bell State wealth management process  All Equity  All Fixed  80/20% Blend  Cetera Strategies  Market Outlook  Rebalance Trades  Communications  2-1/2 Days  Now 1 HOUR!  Discovery  Common Allocation Models Collaboration Investors Research Portfolios Folio Trading

For use with financial professionals only. | Page 17 Referral success $23,314,605 $3,788,368 $27,102,973 $1,614,557 $24,929, ,662 92%

For use with financial professionals only. | Page 18 Further resources  Read about this topic and other industry best practices in our Thought Leadership section on our website.  Cetera Financial Institutions ceterafinancialinstitutions.com ceterafinancialinstitutions.com  Contact Mary Jo Wallenstein

For use with financial professionals only. | Page 19 Questions & Answers