242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Verification and Viewability First-name Last-name | Job Title June 15th 2013 Verification Suite

© 2012 MediaMind | A division of DG | All rights reserved Viewability Viewability Spend More Time on Screen

© 2012 MediaMind | A division of DG | All rights reserved What is Viewability Reporting?

© 2012 MediaMind | A division of DG | All rights reserved What is Considered a Viewable Impression According to the 3MS proposed standard, an ad is viewable if 50% of the ad is viewed for at least 1 second 1 sec 50%

© 2012 MediaMind | A division of DG | All rights reserved On page load After user scrolled 728 x x 250 ABOVE the fold BELOW the fold Unit SizeImpressionViewable 728 x 901Yes 300 x 2501NO Unit SizeImpressionViewable 728 x 901Yes 300 x 2501YES How Can Impressions Be Viewable?

© 2012 MediaMind | A division of DG | All rights reserved MediaMind Provides More Flexibility Go beyond 3MS to set your own Viewability thresholds 3 sec 75%

© 2012 MediaMind | A division of DG | All rights reserved MediaMind’s Viewability Reporting

© 2012 MediaMind | A division of DG | All rights reserved Holistic View of Campaign ROI & Optimization Needs Performance MetricsCost Metrics Total Viewable Impressions (Agency) Average Viewable Surface Area Average Screen Share eCPMv (Agency) vCPC (Agency) vCPA (Agency) Viewable Media Cost (Agency) Non-Viewable Media Cost (Agency) Cost per Viewable Second (Agency)

© 2012 MediaMind | A division of DG | All rights reserved Holistic View of Campaign ROI & Optimization Needs Performance MetricsCost Metrics Total Viewable Impressions (Agency) Average Viewable Surface Area Average Screen Share eCPMv (Agency) vCPC (Agency) vCPA (Agency) Viewable Media Cost (Agency) Non-Viewable Media Cost (Agency) Cost per Viewable Second (Agency)

© 2012 MediaMind | A division of DG | All rights reserved Using Viewability Reporting Creative AdjustmentsOptimal Performance Creative and/or Media Adjustments Average Viewable Time (High) Total Interaction Rate (High) Average Viewable Time (Low) Total Interaction Rate (Low)

© 2012 MediaMind | A division of DG | All rights reserved Determine the Root of Performance Traditional Campaign Reporting Click Through Rate 0.10% Interaction Rate 4.34% Avg. Time on Page Avg. Time of Interaction ► Why did the campaign underperform? ► Was there a problem with the media or the creative? ► How can I optimize my campaign? Placement Performance 25% Performed Well 75% Underperformed

© 2012 MediaMind | A division of DG | All rights reserved Unlock Hidden Insights with Viewability What does it all mean? ▸ Underperforming placements had low Viewability metrics ▸ Ads that performed well were Viewable for TWICE as long ▸ Given an environment where the ad was Viewable, the creative was able to perform well ▸ Media can now allocate more impressions to good placements High Performance Placements Underperforming Placements %0.06% % Average Ad Duration ITR CTR Avg. Time Viewable Viewable %

© 2012 MediaMind | A division of DG | All rights reserved MediaMind’s Viewability Levels Basic Viewability ▸ MRC 3MS Compliant* ▸ Agency Level Threshold ▸ Recordable Impressions ▸ Viewable Impressions ▸ Part of the Campaign ▸ Delivery Summary Enhanced Viewability ▸ MRC 3MS Compliant* ▸ Agency Level Threshold ▸ Advertiser Specific Thresholds ▸ Basic metrics plus: ▸ Ad Duration (seconds) ▸ Cost Metrics (i.e. eCPMv, eCPCv) ▸ Ratio Metrics (Avg. Screen Share, Avg. Viewable Surface) ▸ Dedicated Enhanced Viewability Report Viewability Thresholds Metrics Reporting *NOTE: 3MS is a proposed standard

© 2012 MediaMind | A division of DG | All rights reserved The MediaMind Benefit Lower Discrepancy Rates Gain insights from page level data for greater accuracy Integrated into the MediaMind Platform Greater value to your campaign at a lower cost Cookie-less solution

© 2012 MediaMind | A division of DG | All rights reserved Thank You!