Get IEEE 802 ® Karen Kenney, Associate Managing Director, Business Administration John Hawkins, IEEE 802 Treasurer For LMSC July Plenary 21 July 2006 San Diego, CA

Get IEEE 802® Status of 2007 Budget l Projected funding shortfall on the order of $200k for 2007 l This is based on extrapolating current trends for PDF, print, & subscriptions as well as corporate & individual sponsorships l Program goal is to maintain “revenue-neutral” status. l +/- 20% of budget triggers a program review may be the first time we trip a trigger. Given the current trend it will only get worse. l Meetings during plenary week explored various solutions to the problem, as well as the root cause(s) for the problem. l Recommendation to the EC comes in two parts l Short term actions to enable approval of 2007 budget l A more comprehensive analysis of the program

Options Discussed/Considered l Nominal fee program l Delay releasing standards into the program from the current 6 months to 1 year l Increase meeting registration fees l “Beefed-up” corporate sponsorships l Consider added value sponsorships l Market those more effectively and to the right people l Discontinue the current Get IEEE 802 ® program

Nominal Charge Downloads 1. Documents available for sale for the first six months after publication. 2. After six months, provide restricted access (at no charge) and unrestricted access (for nominal charge), $30/download. Perceived as significantly detracting from the value of the program Perceived as inequitable from a regional point of view (“nominal” for me, may not be “nominal” for you). DRM issues seen as significant impediment Levels of “restricted” and “unrestricted” seen as controversial and source of expensive customer service issues.

Delayed Release l “Easy” to implement l Does have an adverse effect on the program “brand” l Difficult to estimate effect on income to subscription programs l Most probable avenue to additional income without impact to existing revenue streams l Buys us time to more fully re-evaluate the program

Proposed Budget 2007 budget year represents Nov 06 (Dallas), Mar 07 (Orlando), and Jul 07 (San Francisco) sessions 2006 Forecast is $178k for subscriptions/sales, $600.8k total program revenue

Recommendation l Lock the budget at 2006 levels as the 2007 budget. l Implement a delayed release (to 1 year) l Commit to a guaranteed minimum 802 sponsorship contribution of $337.5k (= $75 * 1500 regs * 3 sess) Contribution would be capped at $500k l Re-evaluate the program l Questioning the initial assumptions l Evaluate a marketing program w/ SA to “mine the value of standards”

Program Evaluation l Document the assumptions of the program l Understand the original numbers to know if they are still valid today l Corporate Value Creation – Sponsorship Enhancement l Evaluate revenue trends for print l Analysis of Get802 doc download statistics (per document, per region, etc) l Alternate revenue sources l Is the value still in print sales? l Is there a licensing angle? l What?

Motion l To adopt the 2007 Get802 budget as follows: l The budget includes a guaranteed IEEE802 contribution of $337,500 with a cap of $500,000. l The budget assumes a delayed document introduction (12 months) is adopted to the Get802 program beginning August 1 st, 2006 l Moved: John Hawkins l Seconded: