Video Ad CPM Display Ad CPM $0 $25 $50 Source: Bain/IAB Benchmarking Study 2008 Average CPM Marketers love video! Video commands higher CPMs $43 $12

030 Ad Revenue Viewing Time 15 Pre-Roll does not scale with increased consumption

030 Ad Revenue Viewing Time 15 2X more ad revenue per clip

U.S. Internet Video Forecast and Analysis: Revenue Boom or Bust? Or Something In Between? (IDC #214948, Nov 2008) Revenues will be driven by content that demands HD quality U.S. Internet Video Revenues by Content Type ($M) $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8, Long Form Video Content Music Videos and Movie Trailers UGC News Sports Other

Player creation demo

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