Brooks Case Competition Team 1: Zi Xuan Chua, Kheng Hoek Teoh, Yan Shin Ho, Shi Xian Teow

TASK #1 -Expected profitability -WACC -IRR -Justify Choice ( YES )

Allocation of Cost Budget Story right: 2 million Director & cost: 20 million Production cost: 14 million Post production: 5 million Other expenses: 3 million

Expected cash flow (3 million) Sept Dec (9 million) (10 million) Jan Feb (16 million) (5 million) Mac Apr (250k) (100k) May Jul (250k) (700k) Aug Oct (700k) 19.2 million Dec Jan million 24.2 million Feb Mac million

Expected movie gross profit

Expected revenue

TASK #2 Crisis Action taken Revised Forecast Backup plans

Crisis North Korea Causes: 1.Bomb 2.Back out

Action Taken Original Plan Return of customers Backup Plans DVD Online giants

Task 2 expected movie gross profit

Task 2 expected revenue

Task #3 Limiting loss -$49 million to -$34 million $6.55 million $6 million $5 million $4 million

Task 3 expected movie gross profit

Task 3 Revenue

Counter Marketing Strategy Trend Video Targeted audience Spread words