JANE COLLINS

Context World’s largest agrochemical company 3 rd largest in seeds 19,000 employees worldwide Sales in 120 countries

Our Challenges 50/50 on/off patent Widely counterfeited/infringed Strictly regulated industry Very cost conscious

SYNGENTA “BIG BRANDS” Sub-brands DEMAND}- Public Health ICON / ICONET}- KUNG FU-China WARRIOR- US HALLMARK-UK LAMTHRIN-South America CYHALON-Japan

SYNGENTA “BIG BRANDS” AMISTAR – AZ Sub-brands QUADRIS-Vines ORTIVA-Vegetables BANKIT-Bananas HERITAGE-Public Health / Turf PRIORI-South America

Filing Statistics 32,500 marks in 140 countries 430 CTM’s since 1 April International Registrations – Covering 2 – 59 countries – Oldest IR still used dates from 1940

Filing Strategy Order of preference is CTM, Madrid, National Will base on Switzerland or UK because of speed of registration But CTM less strict on absolute grounds and do not require consents on relative grounds Use Madrid for 2 or more countries

Costs Easy to compute and budget No translations or powers Low assignment costs Internal admin costs of paying bills hugely reduced One currency gives stability of costs and eases administration

Administration One form Protocol countries had to speed up procedures – more business certainty CTM countries had to harmonise – more business certainty Renewals, assignments, changes of name etc much simpler – one process, no powers, no special formalities

TRADEMARK OWNERSHIP – U.K. ICI Zeneca Limited Astra Astra Zeneca (no trademarks) Avecia Specialty Chemicals Astra Zeneca Zeneca Limited Agrochemicals Astra Zeneca Pharmaceuticals (Name Change) Syngenta Limited merger demerger

TRADEMARK OWNERSHIP – U.S. Stauffer Chemical Co. ICI America Inc. Zeneca Inc. GB Biosciences Corpn. acquired subsidiary (complicated assignment) Zeneca Ag Products Inc. merger Syngenta Crop Protection Inc. subsidiary GB Biosciences Corpn. acquired

Madrid or CTM? Community Trademark - Advantages The most cost effective of all TM registration systems –Will be even better when searches abolished Wider choice of languages e.g. German Correspondence and forms seen as easier than WIPO No need to appoint representatives if problems arise Use requirements

Madrid or CTM? Community Trademark - Disadvantages High number of oppositions Increased risk of problems with enlargement. Cost and difficulty of conversion

Conclusion We welcome the CTM joining Madrid Cost saving Choice Who joins the EU is a political matter Who joins Madrid is also political but something we can and do lobby

JANE COLLINS