Why genY?. Generations defined The Silent Generation –Born 1925-1945 / Ages 66-86 Baby Boomers –Born 1946-1964 / Ages 47-65 Gen X –Born 1965-1979 / Ages.

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Presentation transcript:

Why genY?

Generations defined The Silent Generation –Born / Ages Baby Boomers –Born / Ages Gen X –Born / Ages Gen Y (Millennials) –Born / Ages 14-31

Generational Markers Silent GenerationBaby BoomersGen XGen Y Great Depression Roaring 20’s World War 2 Pearl Harbor Atomic Bomb Radio FDR Close family Cold War Civil Rights Space race Assassinations Korean War Vietnam Watergate Woodstock Dispersed family Roe v. Wade Berlin wall Desert Storm Challenger Disaster Reagan Assassination Attempt AIDS Clinton Latch Key Kids OKC bombing 9-11 Columbine Internet MTV Video Games Hanging chads Reality TV War on Terror President Obama Globalization Loose Family Structure

Who is genY? How would you describe them? their attitude? their expectations?

Who is genY, really? We’re not stupid; just inexperienced Tech savvy Independently dependent –Parents often cited as best friends! Entitlement - Boomer parents over-protective Overwhelmed with information Optimistic Confident

Who is genY, really? Diverse Tolerant Skeptical / Cynical –And not afraid to ask questions Adaptable –Not afraid of change Instant Gratification

Who is genY, really? Major influences: friends celebrities Entertainment: Xbox, Multi-Plex theaters, DVD/blu-ray, On-Demand, CD, Social-Media Information Sources:any style any time any format

GenY’s spending style How genY gets money Spending money - Very influential in house hold spending - Allocating money for savings - Image conscious - Active consumer Not against hard work

Money Spending power I want it now Debt Image On-line

How to reach genY BE REAL!!! Viral marketing Technology –Online –Social media –Text

How to reach genY Free stuff Visually appealing We’re not stupid; just inexperienced Understand Mentor Buck the norm

Use Money Wisely Be aware of spending Become and remain organized Prepare for upcoming expenses

Set Goals Three basic goal types: –Short-term – 1 year or less –Mid-term – 1-3 years –Long-term – 3+ years Priorities Know the goal cost and achievement date –Price / # of paychecks = amount per paycheck BE PREPARED FOR SETBACKS!

Keep an Eye on Cash Avoid impulse purchases Don’t gamble your money away

Establish Credit Building a history and score When shopping for credit, look for: –Low APR –Long grace period –No annual fee –Low penalty fees

Use Credit to Your Advantage Stay out of debt Pay more than the minimum payment Pay on time Limit the number of cards you have