Millennial Attitude May 6, 2015 Gerry McGovern

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Presentation transcript:

Millennial Attitude May 6, 2015 Gerry McGovern

2 © Customer Carewords Ltd.

EthicalEthical S k e p ti c al An aly tic al Cy nic al Dis loy al Mill enn ial

Better educated Poorer

6 © Customer Carewords Ltd. customercarewords.com CEOs of Standard & Poor 500 companies made 354 times the average wages of US workers in Source: The Telegraph

7 © Customer Carewords Ltd. customercarewords.com

60 percent of Millennials will leave their jobs within the first 3 years, costing their employers an average of $20,000 each. Forbes 2015

10 © Customer Carewords Ltd. customercarewords.com 2014

“18- to 29- year-olds’ cynicism toward the political process has never been higher." Harvard Institute of Politics Director Trey Grayson, 2014.

“Before ever entering a store, 62% of Millennial shoppers already know what they want to buy through prior online research.” Bazaarvoice, July, 2013

Advertising Spend & Click Thru Rate Source: Google, eMarketer, Clipperton Online advertising spend ($ Billions) Click thru rate

“Streamline" experience Prevent "distractions"

Meet the Google guys! Google News! Google Primes for Mobile Search Surge Google launches Google Artist Themes Google Lets AdWords Users Buy TV Ads Google Ads Street View To Driving Directions Google looking to map the abyss Sergey Brin New Improved Search Google is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More WELCOME TO OUR WEBSITE!!

22 © Customer Carewords Ltd.

23 © Customer Carewords Ltd. customercarewords.com Thank you customercarewords.com WWW.