digi-lodge Shifting Greek regions to Tourism 2.0 through ERDF Yannis Larios // // Regiostars 2012 – The Awards for Innovative Projects

Greece has been linked to the crisis…

… yet the collective perception on Greece, still holds true!

There exist bright spots of growth

Tourism!

… the heavy industry of Greece

… has this specific look!

… Tourism is a major GDP contributor

… but Tourism is also a major employer jobs

… a recent McKinsey report*, identified * Greece 10 Years Ahead – Tourism and Growth Weak reach in emerging tourism markets Condensed tourist season Low use of multi-channel platforms to step- improve pre-visit experience

Tourism How do you move it forward?

Tourism 2.0 …step-up in innovation!

Nowadays, tourism is about shared experiences

… and these are our Ambassadors: Visitors!

…its them that build the brand of the country

yet…

We have to change that!

digi-lodge infuse service innovation to hotels & lodges across Greece by harnessing ERDF

Go Directly to the Real Economy with a swiping initiative

Infused Service Innovation

co-financed service innovation in: multi-lingual websites, with obligatory e-booking systems multi-lingual websites, with obligatory e-booking systems secure transaction platforms secure transaction platforms content management systems for touristic content content management systems for touristic content online real-time services to clients online real-time services to clients mobile applications mobile applications backoffice and frontoffice systems that enhance the hotels efficiency (CRM, Inventory systems, Hotel Management software etc.) backoffice and frontoffice systems that enhance the hotels efficiency (CRM, Inventory systems, Hotel Management software etc.) Inhouse wireless networking facilities Inhouse wireless networking facilities digi-lodge accelerated digital investments at hotels and lodges

enhanced digital exposure through financing: Search Engine Optimisation services Search Engine Optimisation services Digital marketing and promotion campaigns Digital marketing and promotion campaigns Strategic use of Social media for promotion Strategic use of Social media for promotion digi-lodge accelerated digital investments at hotels and lodges

Innovation in the Submission Process: Transparency and speed Innovation in auditing

total envisaged budget per hotel/ lodge (according to stars-ratings or key-ratings)

60% Initial available budget (public financing): 45 mil. National Private contribution: 30 mil. digi-lodge co-financing support

Phenomenal participation! CC – Flickr user buck82

2.859 hotels successfully evaluated as eligible

1.800 hotels digital investments concluded

Sustainability Hotels that embrace the digital-era can never abandon efficiency gains!

Partnerships country-wide initiative that combines regional needs Portable to EU regions

Regional impact

digi-lodge Shifting Greece to Tourism 2.0 through ERDF Yannis Larios // Digital Aid – Information Society SA Thank you!