Web 2.0 Association 2.0 Leadership 2.0 Stephen Abram Vice President, Innovation April 21, 2006 DigitalNow Conference

Me CLA OLA SLA ITAC IFI U of Toronto Stephen’s Lighthouse Conferences and writing SirsiDynix Innovation (global)

You Country? US, Canada, Central or South America, EC, Asia, Pacific Rim, Africa, Association Type? Professional, Trade, Lobby, Regulatory, Demographic,… Coverage? Global, National, Regional… Scope? Education, Lobby, Profit/non-profit, Networking, Service, Publishing, Research, … Challenges? Growing – shrinking – plateauing?

ASSOCIATION 2.0 Can I blog my opinion of our board?

The Long Tail Animators

Reminder: 150,00-250,000 A DAY!

The Scary re- wiring of the Millennials and post-Millennials

Principled / Values More FriendsMore DiverseRespect Intelligence Optimistic / Positive Internet NativesMore ChoicesFormat Agnostic Balanced LivesAdaptive / FlexibleCivic MindedHigh Expectations CollaborativeNomadicGamersExperiential IndependentConfidentDirectMore Liberal and more conservative Multi-taskersInclusivePatrioticEntrepreneurial Healthy LifestyleFamily OrientedGraphicalAchievement Oriented Millennial Characteristics Credit: Richard Sweeney, NJIT

The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport

Intelligence and Learning Styles Visual/Spatial (Picture Smart) Verbal/Linguistic (Word Smart) Musical/Rhythmic (Music Smart) Logical/Mathematical (Number Smart) Bodily/Kinesthetic (Body Smart) Interpersonal (People Smart) Intrapersonal (Self Smart) –Piaget, Bloom, Gardner, etc.

Information Literacy Standard Curriculum Components –Mathematics / Arithmetic –Science, Biology, Physics & Chemistry –English, Languages –History, Geography, Politics, Sociology –Music, Art, Phys ed. –Guidance, Religion

Information Literacy Information literacy is integrally tied every aspect of the curriculum: –Mathematical logical thinking skills - Math and Arithmetic –Scientific method - Sciences –Criticism, interpretation and comprehension - English and languages –Analytical thinking - History, Geography –Interpretive and imaginative- music, art & phys ed. –Inter and Intrapersonal skills - Religion, Guidance, etc. –There is an imperative for people to have a lifelong curriculum - a personal learning strategy

Personas

Great Expectations The future is already here, it’s just not evenly distributed yet!

Expectations 1.0 Yes the principles and foundations of associations have not changed... We have always done this. The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing. Will attitudes and aptitudes change if we don’t re- frame the conversation? Maybe.

Web Expectations 1.0 Educate (vs. Learn) Search Retrieve View Print Link Navigate Read...

Association Expectations 1.0 Link me to others Educate me Give me a leg up Fix the government Give me benefits I’ll give you time I’ll pay a you on spec Represent my interests Deliver an experience

Pandora

Association 2.0

WEB 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.” Wikipedia

Association 2.0 is an operating model that allows associations to respond rapidly to market and member needs. This does not mean that we abandon our current members or our mission. It is a philosophy of rapid change, flexible organization structures, new Web 2.0 tools, and member participation that will put our associations in a much stronger position, ready to efficiently and effectively meet the needs of a larger population.” Adapted from Michael Casey, LibraryCrunch.com blog Gwinnett County PL

Association 2.0 is very much influenced by technology-driven, two-way, social interactions between staff and staff and staff and members and all and influencers. A2 has provided a framework within which we’ve been able to re-evaluate every aspect of classical association mqnagement with the end goal of usability and findability in mind. Adapted from John Blyberg, Blyberg.net, AADL

Darlene Fichter, 2006

WEB 2.0 RSS – really simple syndication

WEB 2.0 Wikis

WEB 2.0 New Programming Tools: AJAX, API, Mash-ups, widgets, wizards, Java/J2EE

WEB 2.0 Blogs and blogging

WEB 2.0 Commentary and comments

WEB 2.0 Sensemaking – e.g. Squidoo

WEB 2.0 Personalization and My Profiles

WEB 2.0 Podcasting, P2P and MP3 files

WEB 2.0 Streaming Media – audio and video

WEB 2.0 Reviews and User-driven Ratings

WEB 2.0 Recommender Functionality

WEB 2.0 Personalized Alerts

WEB 2.0 Web Services

WEB 2.0 Instant Messaging and Virtual Reference

WEB 2.0 Folksonomies, Tagging and Tag Clouds Visualization

WEB 2.0 Photos (e.g. Flickr, Picasa)

WEB 2.0 Social Networking

WEB 2.0 Socially Driven Content

WEB 2.0 Data Mining: Who do I deliver?

WEB 2.0 Open Access, Open Source, Open Content

WEB 2.0 Social Bookmarking

WEB 2.0 eLearning, Distance Education, Accreditation and regulation

WEB 2.0 Productivity Tools

Association 2.0 All of the above! And a culture of nimble experimentation.

Association 2.0 Networking Learning Community Content Sharing and Creation Productivity Identity

Association 2.0 The Guru of the Information Age!

Association 2.0 Understands the power of the Web 2.0 opportunities

Association 2.0 Learns the major tools of Web 2.0 and Association 2.0 and tries to innovate

Association 2.0 Combines e-resources and print formats and is container and format agnostic.

Association 2.0 Is device independent and uses and delivers to everything from laptops to Smartphones to PDAs to iPods

Association 2.0 Develops targeted federated search and adopts the OpenURL standard

Association 2.0 Connects people and technology and information in context

Association 2.0 Doesn’t shy away from non-traditional content organization and classification and chooses tagging, folksonomies and user-driven content descriptions where appropriate.

Association 2.0 Embraces non-textual information and the power of pictures, moving images, sight and sound

Association 2.0 Understands the ‘long tail’ and leverages the power of old and new content

Association 2.0 Sees the potential in using content sources like the Open Content Alliance, Google Print and OpenWorldCat

Association 2.0 Sees the potential in e-learning

Association 2.0 Connects members up to expert discussions, conversations and communities of practice and participates there as well

Association 2.0 Uses and develops advanced social networks to enterprise advantage

Association 2.0 Connects with everyone using their communication mode of choice – telephone,mail, print, Skype, IM, SMS, , virtual interactivity, etc.

Association 2.0 Encourages data mining of member driven metadata and member developed content and commentary

Association 2.0 Understands the wisdom of crowds and the real roles and impacts of the blogosphere, web syndicasphere and wikisphere

Association 2.0 Understands their members at a deep level – not just as pointers and clickers

Association 2.0 Understands members deeply in terms of their goals and aspirations, workflows, and social and content needs, and more.

Association 2.0 Association 2.0 is where their members are, when the member is there. This is an immersion environment.

Association 2.0 Association 2.0 strives to spend more time on direct member impact than association management.

Association 2.0 CAE 2.0 plays.

Associations Members Content, Publishing & e-Resources: eGov, Programs & Alliances Local and Government Partners Learning & Education Future Component Community Groups Future Components Collections Connections & Resources Emerging Model for Community, Learning and Research Enterprises FacultiesStudents Researchers Clubs Hobbyists Credit: adapted from Rick Luce, LANL Influence Legislators Employers

Library 2.0

Usability The A frame adopted from newspaper layout is not what works. Eyetools

Preparing for the Inevitable

Classic Technology Adoption Source: Geoffrey Moore. Crossing the Chasm, Where Are We?

Barriers What are they?

Questions… Comments …

Associations

Stephen Abram, MLS VP Innovation, SirsiDynix Cel: Stephen’s Lighthouse Blog Let’s Go!