WHAT YOU DON’T KNOW …IS OPPORTUNITY LOST

THE POWER OF INFLUENCE 82% won’t buy without a ‘thumbs up’ from ‘someone like me’ on social

10 women influenced 9,000,391 women in 4 weeks on Twitter What skincare product to buy? WORD - OF- MOUTH INFLUENCERS

ACCELERATING GROWTH (AND SAVING TIME & MONEY) Target markets Find believers Personalize marketing Drive conversions

BOOSTING BLOOD DONATIONS What stops people from giving blood? Consumer insights to boost app downloads and donations

10 women engage 23,196 in ONE day. Data behind the story: How ‘vampires’ boost Kotex sales PERSONALIZED ‘WOM’ CONTENT MARKETING

What pollsters can’t tell you Amplified Resonance: Why Republicans dominated PREDICTING POLITICAL TRENDS

HOW WE TRANSLATE INSIGHTS INTO PROFITABLE OUTCOMES ANALYZE algorithms and processes MOBILIZE engage influencers CAPITALIZE insights to action

LISTEN. LEARN. LEVERAGE. MAP your universe of “believers” UNDERSTAND what makes them tick ENGAGE around shared mission INFLUENCE as a thought-leader DRIVE viral “word of mouth” MEASURE success and assure ROI WHY?

OUTCOMES NOT DASHBOARDS or DATASETS CUSTOM SOLUTIONS FOR MEASURABLE VALUE

PRODU CTS STRATEGIC CUSTOM SOLUTIONS FOR PROFITABLE OUTCOMES Standalone Products End-to-End Solutions & Processes We’re easy and fun to work with. We love a challenge, and approach all we do with integrity, curiosity and creativity. We’re a positive “YES, IF…” company dedicated to meeting client challenges, identifying opportunities and creating value.

Topic Intelligence ‘Shared Interest’ Conversation Canvas Topic Segmentation ‘Who & What’ Conversation Canvas Brand Reputation Competitive Analysis Lead Generation ‘Find my Believers’ Customer Target List Influencer Profiling Influence & Predictive Amplification Scoring Contextualize brand awareness, resonance, loyalty Contextualize brand influence / viral presence Identify opportunities and threats Understand competitors’ customers Resonating Topics (interest, Sector, Vertical) Emerging Trends Analysis Discover Unknowns / Validate Assumptions Benchmark Data for deeper probes & future interrogations Segmented by Persona, Interest, Demographics, Location, Circumstance, Sentiment Unearth patterns, themes, trends Correlate populations with brand attributes Verify brand resonance and relevance Reputation scoring relative to segmented consumer groupings and influencers Analyze customer sentiment, awareness, loyalty Who engages with brand most, when and how Identify universe of qualified individuals (Who wants what you sell but don’t know you yet?) Segmented by persona, demographics, interests, needs, location, lifestyle Better understand existing customers Identify, Understand and Score Relevant Influencers Qualify, recruit and reward ‘WOM’ viral 3 rd party validators and ambassadors Precision-targeted personalized influencer messaging strategies and campaign roadmap Addressable market size First to spot trends Market intelligence New opportunities Prioritize markets & niches by persona, interests, other Micro-targeting strategies Product-Market fit Enhance brand equity Verify resonance/relevance Improve customer loyalty Identify and act fast on opportunities and threats Learn from competitor missteps & customers Find, segment, understand & qualify ‘Believers’ Individual target customer segments with social IDs Conversions, sales, traffic Changed opinions, outcomes Personalized targeting and authenticity at scale WHAT’S HAPPENING? Retrospective & Over Time WHO’S WHO? Retrospective & Over Time PRODUCT S OUTCOME S

Personalized Content Marketing at Scale Contextual & Native Viral “Word of Mouth” Impact Influencer Recruiting Campaign Monitoring & Market Testing Campaign Development & Delivery Crisis Management Engagement Playbook Authentic personal connection Influencer-driven predictive ‘WOM’ Cost-effective precision targeting for high-impact Accretive to other marketing efforts & platforms Contextual personalized content targeted for specific target customer segments & individual influencers Data-driven insights to shape “who gets what content on what platform when, how and why” Accretive to other marketing efforts, platforms Track, test, measure, score and validate impact of social messaging in real time and over time Who is influencing sentiment, buying decisions, trends when, how and why Correlations, causations, emerging trends Real time opportunity/threat discovery Target, qualify, recruit and reward loyal influencers Data-driven personalized messaging and contextual content at scale Custom-crafted interventions ‘native’ to platform Real time analytics to shape strategic interventions Before & after analyses to contextualize the challenge and spot opportunities Leveraging loyal customers and influencers Viral, sticky engagement Powerful 3 rd party validators Conversions, traffic, shares Cross-platform feedback loops Viral, sticky engagement Conversions, traffic, shares Cross-platform feedback loops, incl. user-gen content Brand equity / loyalty Real-time analytics & custom dashboards to track ROI Precision-target and time interventions A/B Test and course- correct Boost traffic, conversions Viral “word of mouth” amplification Brand building Change the conversation Turn negatives into positives Real-time sentiment analysis Avoid loss of market share Data-Driven Viral Strategies Over Time & Real Time Listen. Learn. Leverage. Real Time & Over Time PRODUCT S OUTCOME S

DATA SCIENTISTS ENGINEERS | ANALYSTS SOCIAL MEDIA EXPERTS PROVEN RESULTS- DRIVERS MELINDA WITTSTOCK CEO & FOUNDER Entrepreneur Investigative Journalist Social Media, Mobile & Content Marketing Expert

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MELINDA WITTSTOCK – CEO & FOUNDER Verifeed.com | |