Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP.

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Presentation transcript:

Digital Marketing Optimization Johann Bracun

Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP integration Ad network Integration Decide Advanced segmentation Product recommendations Search bid optimization Deliver targeting Display ad targeting Collect Customer profiles Digital interaction history Analyze Digital analytics Attribution Benchmarking 2

Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP integration Ad network Integration Decide Advanced segmentation Intelligent Offer Search Deliver LIV AdTargeting Collect Customer profiles Digital interaction history Analyze Analytics Explore Impression Attribution Benchmark Social Lifecycle 3

LIVE Profiles (Lifetime Individual Visitor Experience) 4 Customer Attributes Social & Mobile Off-line Interactions Systems of Record Traffic Sources Lifetime Website Behavior

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