Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008.

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Presentation transcript:

Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008

MSI Milestones “Children by Choice not Chance” 1977 first overseas clinic Currently MSI has over 400 centres in 41 countries serving over 5 million clients each year

MSI Business Model Centers MSI Partner Outreach MSI Service Delivery Channels Technical Support Programme Support

MSI Social Franchising Milestones Full and fractional franchises operated in Nicaragua and Honduras AMUA Kenya BlueStar Planning and Preparation Pilot phase Pilot evaluation and scale-up

MSI BlueStar Countries with MSI operations Countries with BlueStar 2009 BlueStar potential countries

BlueStar Steps Branding/Marketing Selection Client Numbers Franchise Fee £ £ £ £ £ £ TrainingT Agreements T T T T T M&E, Supervision Mapping & Baseline Data M&E, Supervision Franchise Fee £

BlueStar Branding

Quality Assurance ActivityMinimum Frequency Carried out by Setting project objectives and indicators (log frame) Start of project, expansion of project BlueStar Team Developing and M&E frameworkStart of projectBlueStar Team Audit and MappingStart of project, expansion and End of project BlueStar Team or Research Agency Surveys (TS, KAP or CIS)Start and End of Project/PilotResearch Agency StarscanAnnuallyBlueStar Team QTAAnnuallyMS MDT Team Mystery ClientBi-annuallyBlueStar Team Project ReportsMonthly and quarterlyBlueStar Team and Franchisees

BlueStar Services KEY: X – Current, X – Planned, R - Through referrals

BlueStar Franchisees

Level of Franchised Provider

BlueStar YTD Results

YTD Results per franchisee

Take Home Messages BlueStar social franchising is one of the key components of MSI’s business model and critical to meeting its goal of 20 million CYPs x MSI is focused on increasing access to LTFP and CAC through BlueStar. Most BlueStar programmes are in pilot stage will be about pilot evaluations and scale up.