PewInternet.org The Changing Digital Landscape Three revolutions … and the three upheavals yet to come Meeting of Center for Digital Information October 22, 2010 Lee Rainie: Director, Pew Internet Project

October 22, Apology Revolution 1 Internet and broadband

October 22, Apology Revolution 2 Wireless connectivity

Cell phone owners – 85%

Mobile internet connectors – 57%

New cell and wireless realities More than 2/3 of adults and 3/4 of teens use the cloud Web vs. apps struggle: 35% have apps; 24% use apps Features used by cell owners – 76% take pictures – 74% are texters (text overtakes talk in frequency in 2009) – 39% browse internet – 34% are users – 34% record videos – 34% play games – 33% play music – 30% are IM-ers – 7% participate in video calls

October 22, Apology Revolution 3 Social networking

Upheaval – 1 Gadgets and interfaces

Changes underway Voice, translation, natural language search, projectors, screens, wearable devices make information …. Pew Internetdanah boyd – pervasive- persistent – portable- replicable – personal- scalable – participatory- searchable COLLAPSED CONTEXTS

October 22, July 9, Are hot future gadgets evident now? Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts

Upheaval – 2 The metaverse

The virtual world merges with real world Metaverse Roadmap: The internet of things enhances the internet of people – Augmented reality – Mirror worlds – Life logging – Virtual worlds

Upheaval – 3 The exaflood

We enter the age of “big data” and “the internet of things” Exabyte: 1 billion gigabytes (10 18 ) – 2002: 5 exabytes of info on entire internet – 2010: 21 exabytes pass on internet per month

Implications Constant connectivity changes social patterns and info flows: need for real-time info/analytics Niches proliferate Media power balances shift and boundaries blur – Old media vs. new media – Producers vs. consumers – New intermediaries Influence shifts to social networks – Attention to info – Evaluation of info – Action on info, including creation

Choices organizations face Soul strategy – commodity vs. franchise Networking strategy – identifying influencers, natural alliances, availability AAA Engagement strategy – VOG vs. VOBW Learning and innovation strategy

The end

What kind of internet we have – Architecture - “do-over” internet – Security, mobility, instrumentation, protocols What kind of information policies we have – property in the digital age – cultural concerns and national policies What kinds of policies and norms we have about privacy and identity Critical uncertainties October 22,