28 days later case study

Production The main companies involved in making the film were 50% of the funding came form the lottery and the other 50% form fox searchlight The film was a considerable success at the box office and became highly profitable on a budget of about £5 million ($9.8 million). In the UK, it took £6.1 million ($12 million), while in the US it became a surprise hit, taking over $45 million despite a limited release at fewer than 1,500 screens across the country. The film garnered around $82.7 million worldwide.£$UKUS Critical views of the film were very positive (with a rating of 89% at Rotten Tomatoes [3]) the L.A. Times describing it as a "stylistic tour de force", and efilmcritic.com describing it as "raw, blistering and joyously uncompromising".Rotten Tomatoes[3]L.A. Times Co-production USA

Danny Boyle Boyle the director of 28 days his past work includes ‘Trainspotting, Shallow grave and A life’s less ordinary’ ‘Sky movies best British film’ 28 days later

Distribution Fox searchlight pictures distributed the film Target audience adults certified over 18 Gender both maybe more male influential but there are hints of romance and sadness which usually aimed at women Genre of the film- horror suspense Traditional British themes- deserted London, emptiness, struggle and survival

Advertising the film Posters and Adverts

Comments on the used of advertising Use of logo catches people eye and forces them to remember it as its uniform Use of red symbolizes ‘danger’ Picture makes it visually more interesting also hints what film is going to feature or be about

Reviews Rotten tomatoes positive review: ‘Scary, satisfying, ironic, uncanny and exponentially smarter than 99 percent of over- produced Hollywood horror’ ‘Boyle gives us some truly harrowing sequences and a succession of images that stick in the mind like a bad dream’ ‘ To each his own apocalypse, so to speak, but Danny Boyle has come up with a whopper’

Exhibition The film played at the multiplex The film was advertised in cinemas through use of trailers and posters Audience say they say 28 weeks later and thought they better watch 28 days later stormed into the UK box office charts, securing the number one slot in its opening weekend by taking over £1,500,079 (including previews) from 314 screens with a screen average of £4,702. Release in USA box office take on the opening weekend - $10,061,858