Sudbury & District Health Unit’s Viral Video ImagineNation Public Health Social Media Challenge! Rachel Quesnel Executive Assistant / Secretary to the Board February 6, 2015

WHERE DID WE START SDHU Leads: Manager of Clinical and Family Services Manager of Communication What does viral mean? What does it take? How do we spread it?

SDHU VIDEO The Childhood Immunization campaign promoted awareness, exposure and education among parents with respect to childhood immunization.

GOING VIRAL Twitter more than a half million reached / global quickly Facebook 60,000 plus audience / Engaging conversation

REACH, COSTS AND RETURN ON INVESTMENT On a budget of $465, this message was delivered to a measured audience of viewers. That equals.0007 dollars per audience member. Earned media Combined social and earned media Twitter Facebook Equals  Increased awareness and discussion regarding the importance of childhood immunization

Title Here $70,000 in prizes 1 st prize $30,000 (TPH) 2 nd prize $20,000 (SDHU) Additional prizes for finalists and innovation (SMDHU)

Traditional media is on the decline. New media is on the rise. Audiences are not harder to reach – we just need to reach different places and spaces.

Think Differently Think Innovatively Be creative! THE EA/AA ROLE WITH SOCIAL MEDIA

This presentation was prepared by staff at the Sudbury & District Health Unit. This resource may be reproduced, for educational purposes, on the condition that full credit is given to the Sudbury & District Health Unit. This resource may not be reproduced or used for revenue generation purposes. © Sudbury & District Health Unit, 2015