OPIM 5894 ADVANCED PROJECT MANAGEMENT CORNING: EARLY-STAGE OPPORTUNITY IDENTIFICATION Team 3 Richard Buskey Jonathan Koenig Jonathan Weiss Prashant Mishra Daniel Mahzonni Vijay Gadigeppa
Corning Inc: Early-Stage Opportunity Identification 2 Smart Bullet Heat signature for guidance Adaptable to any gun Variety of bullet calibers RFID activation Smokeless Transmits location data upon successful hit via GPS tracking Stage 0 approximation: 1 year Work will be done in parallel Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 3 What are the key megatrends driving the opportunity? – 1 week Increase in world conflict (e.g., wars) Necessity to compensate for lack of troops with technological advantages Conflict over resources (oil, water, rare earth metals) Efficient warfare Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 4 Is the opportunity large? – 3 weeks Market would be US government to start, potentially sales to any US allies (Israel, England, etc.) Demand would be significant from all sources (allies and enemies) Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 5 Is the problem significant? – 8 weeks Diminishing number of troops Less close-quarters combat Next logical step in modern warfare Applicable technology does not currently exist Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 6 What is the hypothetical value proposition? – 4 weeks Save lives less attacks, less casualties, less collateral damage More tactical strikes as opposed to invasions Deterrent for combat Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 7 Is this approach unique? Is there a possibility for significant differentiation? – 12 weeks First to market Universal to any weapon Smokeless trail RFID activated GPS tracking Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 8 Does it fit the firm’s materials and process expertise? – 4 weeks Core competence industry (weapons) Investment required for technological process expertise Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 9 Are the required resources available? – 20 weeks Capital Market requirement Subject matter experts Interested personnel Process specifications Supply chain Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 10 Data required Causes of casualties civilian and military Collateral damage costs from bombings Market size information Number of military personnel Current and upcoming legislation on weapons Development costs Cost-benefit analysis Prototype cost Opportunity cost compared to other ongoing projects within the firm Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 11 Resources required Money Funding for market and technological research Labs Computing power for simulations Software Data analysis Raw materials / metals Small scale experimentation Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 12 Staffing required Scientists (chemists, biologists, physicists) Mechanical and electrical design engineers Military personnel (supervisors, consultants, etc.) Marketing personnel Financial analysts Research and development personnel Prof. Suresh Nair, University of Connecticut
Corning Inc: Early-Stage Opportunity Identification 13 Research and techniques required Data mining of military combat statistics for the last 100 years Military budgets and spending Current and proposed legislation will be Existing guidance technology and its applicability to project Workshops and brainstorming sessions with internal SMEs and military personnel Survey military personnel for product specifications (distance, caliber, maximum mass, etc.) Prof. Suresh Nair, University of Connecticut