Recruiting for the mobile candidate

Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

Mobile Recruitment Matt Alder

@mattalder

Mobile App and Mobile Site

Broken Funnel

Mobile & Search Google expects a site to load on a smartphone / tablet in 1 second

Mobile Recruiting Physical Technology Candidate

Physical

Technology – Adaptive Design

Indeed Search for Software Engineers in Peterborough Career micro-site selling the opportunity Cloud Apply Candidate Journey and Cloud Apply

THREE DANGERS © MetaShift 2012

Think Differently

Don’t do this….

“Fully Responsive” may not be the answer

Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

 18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia  Started Europe’s first Social Media in Recruitment Conference in July 2009  Ran the world’s first Mobile & Video in Recruitment Conference in September 2010 About Mike Taylor

 Provides advice on the use of Mobile & Video in Recruitment  Runs Recruitment Events & Training Courses  Runs the Annual Mobile Recruitment Awards About Mike Taylor

Significant Dates – What Happened?  3 rd April 1973  3 rd April 2010

Significant Dates – What Happened?  3 rd April 1973   3 rd April 2010

Significant Dates – What Happened?  3 rd April 1973   3 rd April 2010

Looking Back … “We will now build software for mobile phones before computers” Eric Schmidt, Chief Executive - February 2010

Looking Back … “We're going to become a Mobile company” Erick Tseng, Head of Mobile Products at Facebook - Sept 2011

Looking Back …  Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014

Changing Daily Habits

Mobile-Friendly Websites Turn Users Into Customers  74% of people are more likely to return to that site in the future Google Survey - What Users Want Most From Mobile Sites Today

Not Having A Mobile-Friendly Site Helps Your Competitors  50% of people will use a business less often (even if they like that business!) Google Survey - What Users Want Most From Mobile Sites Today

Non-Mobile Friendly Websites Can Damage A Company’s Reputation  48% felt frustrated and annoyed  36% felt like they’ve wasted their time Google Survey - What Users Want Most From Mobile Sites Today

Non-Mobile Friendly Websites Can Damage A Company’s Reputation  52% less likely to engage with a company  48% felt the company didn’t care Google Survey - What Users Want Most From Mobile Sites Today

Job Seekers Habits Are Also Changing!  Job Seekers are consuming media differently:

You no longer have control over … How, When and Where people Search for your Jobs! Mobile Searches & Mobile Devices

Are you aware of how many people visit your website each month from a mobile device? Yes – Up to 10% Yes – 11% to 25% Yes – 26% to 50% Yes – 51% and above No – I don’t know Poll Question

When was the last time you visited your careers website on a mobile device to search and apply for your jobs? In the last month In the last 3 months In the last 6 months In the last 12 months Never Poll Question – The User Experience

What Message Is Your Website Giving Out To Mobile Job Seekers?

Be aware that Google now gives priority to mobile-enabled websites in the search engine results!

Check Your Current Situation  Check how many people visit your website each month via a mobile device  Check how your website appears on a mobile device  Act like a Job Seeker. Search and apply for a job on your mobile phone.

Key Points To Take Away  Don’t ignore your job seeker audience stats... the demand is already there!  Don’t lose job seekers to your competitors by not having a proper mobile presence  Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!

Don’t Forget The Job Seekers Of The Future …

Contact Details Mike Taylor Managing Director Tel: +44 (0) 1962

Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate

Bill Richards Senior Director of Sales Optimising your jobs for today’s mobile candidate Seize the mobile opportunity

I help people get jobs.

The #mobilemoment is now

50% of job searches on Indeed come from mobile

What does this mean for jobseekers?

57% used a search engine on their smartphones in last 7 days Source: Google 8% searched for a job on their smartphone in last 7 days Jobseekers want and expect job search to be even more mobile

How can employers reach the connected jobseeker?

1. Create a seamless experience from desktop to mobile What makes a great mobile career site for jobseekers? - Simple navigation - Quick discovery - Easy apply

- What are your goals and KPIs? - How do candidates engage with your mobile career suite? - Who’s responsible for your mobile career site? - What are the competition up to? - What’s best for the jobseeker? 1. Create a seamless experience from desktop to mobile Questions to ask

42% of employed or not employed but looking for work find the lengthy application process frustrating when it comes to job searching 2. Remove unnecessary steps from the application process This survey was conducted online by Harris Poll on behalf of Indeed from May 28-30, 2014 among 2,051 U.S. adults ages 18+

# of online screener questions 80% 70% 60% 50% 40% 30% 20% 10% Reduction in Applications There is a 50% reduction in applications when the number of screener questions reaches % 17.2% 44.1% 50.0% 70.8% 88.7%

3. Brand your mobile career site - Mobile career sites are a corporate and employer branding opportunity - Use images and video, not just text to tell your brand story - Show what it’s like to work at your company e.g. company culture, perks

Employers who accept mobile applications receive twice as many quality applicants

Bill Richards Senior Director of blog.indeed.co.uk Thanks!

Rob Moss Editor Personnel Today Mike Taylor Managing director Web-based recruitment Matt Alder Digital, social and mobile strategist Metashift Bill Richards Senior director of sales Indeed Recruiting for the mobile candidate