Marketing Yourself: - Learn to Be Your Own Self Advocate… - Tips for Getting the Job You Want and Salary You Want ©Copyright 2000, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508) Mary Beth Schoening

Agenda Interactive workshop 6:30 - 7:45 Salary panel7:45 – 8:15 Q&A8:15 – 8:30

What Prevents Women From Reaching Top Levels of Leadership? Male stereotyping and preconceptions of women CEO’s (25%), Senior women (52%) Exclusion from informal networks CEO’s (15%), Senior women ( 49%) Lack of line experience CEO’s (82%), Senior women (47%) Women not in pipeline long enough CEO’s (64%), Senior women ( 29%) Source: Catalyst InfoBrief: Women in Corporate Leadership

5 Findings About Women… Tend to rely on others to manage career progression – don’t empower themselves as much Don’t have concrete career goals Tend to be good corporate citizens and go where they are asked Don’t get opportunities for visibility with senior management Not comfortable touting their accomplishments ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Know the Key Cultural Challenges Career planning/development disintegrates at higher levels No defined criteria for promotion Executive fit is the most important criteria at higher levels - accomplishments and technical skill is outweighed Informal executive networks exclude women –Limits job info –Advice on how to succeed –Limits access to higher-ups Women selected less frequently for leadership training than men “Face time” and lack of flexibility discourage many talented women ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Fourteen Things You Can Do For Yourself ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Be proactive about managing your career and your life - don’t rely on anyone else ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Figure out what you want and ask for it ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Develop a “Personal Positioning Statement”…DIFFERENTIATE ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Get to know the political landscape…identify key players, increase your visibility ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Toot your horn! (Get credit for your work, communicate accomplishments)

Work your way into informal networks, build support team ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Track the hot issues, emerging initiatives….become an EXPERT in something ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Shift from activity to accomplishments…measurable ones ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Learn to ask for help…then give back ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Create your own position/promotion ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Seek out leadership training ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Make ideas tangible ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Value yourself, play up your strengths! ©Copyright 1999, Mary Beth Schoening  68 Chestnut Street  South Dartmouth, MA  (508)

Protect yourself…don’t burnout

THANK YOU!