NOBEL Women presents… TURNING YOUR CONTACTS INTO CAPITAL Prepared and Presented by: Kezia Williams, Chairwoman, Capital Cause April 13, 2015

INTRODUCTION: WHO AM I? Kezia M. Williams Chairwoman, Capital Cause Interim Director, United Negro College Fund

INTRODUCTION: WHAT WILL WE LEARN? Charity vs. Philanthropy The Need The Opportunity The Joys and Pains of Fundraising Your Fundraising Plan Determine Financial Goal Assess Your Network Determine Financial Asks Quantify Your Asks Determine Outreach Methods Set Fundraising Benchmarks Know Your Platform Key Dates – Next Steps

CHARITY v. PHILANTHROPY Charity: Relieves Pain of Social Problems Feed for a Day Philanthropy: Attempts to Solve Social Problems Feed for a Lifetime

Is NOBEL Women LTE Institute, Philanthropy? Program: The NOBEL Women Leadership Training and Educational Development Institute Objective: Support the creation of a pipeline of leadership for Black women professionals Opportunity: Help participants develop the skills needed to effectively run a crowd funding campaign to support their tuition in the program

THE CHALLENGES of FUNDRAISING Asking for Money Limited Resources

YOUR FUNDRAISING PLAN Question: Why Did the Chicken Cross the Road? Answer: To Get to the Other Side What Happened in Between?

DETERMINE YOUR FUNDRAISING GOAL $5,000 – The Institute’s Tuition $1.50 – Literary and Industrial Training School for Negro Girls $132 ($11/month) – Annual Cost to Rent Space

ASSESS YOUR NETWORK Maggie L. Walker Founder St. Luke Penny Savings Bank Walker’s Network St. Luke’s Fraternal Order Black Community $1 - $25 Donations Wendy Kopp Founder Teach for America Kopp’s Network Rex Adams, Ross Perot $526,000

DETERMINE FINANCIAL ASKS Ask what your network can do for you! Who is your network? Teachers Attorneys Young Professionals Elected Officials Corporate Leaders How much can they give? $5 - $50 $50 - $100 $100 - $250 $250+

QUANTIFY YOUR ASKS 2700 Minutes of Classroom/Shadowing Time Approximately = $1/Class Time $10 – 10 Minutes of Class Time $ Minutes of Class Time $60 – Entire Class $300 – Sponsors All Classroom Instruction $2400 – Sponsors Shadowing Program $5000-ULTIMATE GOAL | $2500 – INTERMEDIATE GOAL TARGET NUMBER OF DONORS: _________ My Network -Young Professionals (age 21 – 35) -Average Contribution $10 - $100 Target Parents - $300 (2 Donors) 30+ Years of Age - $100 (15 Donors) 18 – 29 Years of Age- $30 (50 Donors) -Call to Action -Parents – 600 Minutes of Shadowing Time -30+ Years Group – Sponsor 1500 Minutes of Shadowing Time -18 – 29 Years Group – Sponsor 600 of Classroom Instruction and Shadowing Time

CROWDFUNDING

DETERMINE OUTREACH METHOD Social Media /Snail Mail Phone Call “PERSONAL ASK”

SET FUNDRAISING BENCHMARKS April 27, 2015 Fundraising Strategy Due Finalize Donor Page Start Fundraising May 3, 2015 One Week Check-In May 10, 2015 Two Week Check-In May 17, 2015 Three Week Check-In Saying Thank You to Donors May 24, 2015 Four Week Check-In Saying Thank You to Donors May 29, 2015 Final Tuition Payment Due

SET FUNDRAISING BENCHMARKS April 27, 2015 Fundraising Strategy Due How Will You Make Your Big Announcement? May 3, 2015 How Much Do You Want to Raise? Who Will You Target This Week? How Will You Update Potential Donors About Your Progress? May 10, 2015 How Much Have You Raised? What’s Your Raise Goal This Week? How Will You Update Potential Donors About Your Progress? May 17, 2015 How Much Have You Raised? What’s Your Raise Goal This Week? How Will You Update Potential Donors About Your Progress? Saying Thank You to Donors May 24, 2015 How Much Have You Raised? How Will You Update Potential Donors About Your Progress? Saying Thank You to Donors May 29, 2015 Final Tuition Payment Due

FUNDRAISING PLATFORM

Photo and/or Video Your Headshot Photo/Video of You in Action Photo/Video Representative of Your Campaign Description Why are you running this campaign? How will this campaign support your personal endeavor? What need can your donors help you meet? Your Ask Quantify Your Ask Update Page Provide updates, thanking donors, share thoughts about what you hope to accomplish this gifts Tracking Page Monitory tracking page against weekly goals

QUESTIONS?