CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Partnership Program NOT FOR CONSUMER USE. PRESENTED BY: Michael E. Martin, CLU, ChFC, CEP, AEP, MSFS National Director, Life Insurance Partnership Program The Prudential Partnership Program Fast Start Academy Overview Life Insurance in Retirement Planning Using PruLife ® Custom Premier II (VUL) Ed.03/2015 Exp. 08/26/2016

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS A look back in time… Sources: Tax Foundation, “Federal Individual Income Tax Rates History: Income Years ”; Seeking Alpha, “U.S. Dividend, Cap Gains Tax Rate History: Possible Relevance to Future Taxation”; Citizens for Tax Justice, “Top Federal Income Tax Rates Since 1913” as of Top Marginal Federal Ordinary Income and Capital Gain Tax Rates from * 2 NOT FOR CONSUMER USE. *Income tax rates remain unchanged for 2014

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Impact of a tax increase… $7,500 after-tax monthly income need Distributions from a qualified plan: 33% drop in net income 50% increase in withdrawals 3 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS ___________ ___ __ ______________Accumulation With Tax Diversification 1 1 As it pertains to this strategy, the client must have a valid need for death benefit protection before considering the accumulation features of life insurance. 2 Both loans and withdrawals from a permanent life insurance policy may be subject to penalties and fees and, along with any accrued loan interest, will reduce the policy's account value and death benefit. Assuming a policy is not a Modified Endowment Contract (MEC), withdrawals will generally be taxed only to the extent that they exceed the policy owner’s cost basis in the policy and usually loans are free from current federal taxation. A policy loan could result in tax consequences if the policy lapses or is surrendered while a loan is outstanding. Distributions from MECs are subject to federal income tax to the extent of the gain in the policy and taxable distributions are subject to a 10% additional tax prior to age 59 1/2, with certain exceptions. 4 NOT FOR CONSUMER USE. Qualified Tax-Deferred Qualified Plans Pensions Deductible IRAs Non-Qualified Taxable Stocks and Bonds Mutual Funds Cash Equivalents Non-Qualified Tax-Deferred Annuities Non-Deductible IRAs Qualified/Non-Qualified Typically Tax-Free Roth IRAs/401(k)s Qualified Federal income-tax free Municipal Bonds Federal income-tax free Life Insurance 1 Tax-deferred cash value accumulation Typically federal income-tax-free when accessed through loans and withdrawals 2 Generally income-tax-free death benefit pursuant to IRC § 101(a) Distributions 100% Ordinary Income Distributions Ordinary Income to Extent of Gain Interest/Dividends Ordinary Income Realized Gains Capital Gain Distributions Tax-Advantaged Income

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Agenda Build it Backwards Perception vs. Reality 5 NOT FOR CONSUMER USE. 5

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Clients Who May Benefit… High-Income Earner Married > $183,000 income Single > $116,000 income Under age 55 and need death benefit protection and want to supplement their post retirement income* Maximizing contributions to traditional retirement plans Additional monthly income to allocate towards savings Desire for tax “diversification” 6 NOT FOR CONSUMER USE. *Withdrawals in the first 15 policy years may have adverse tax consequences. IRC Section 7702(f)(7) (B-C) retests life insurance contract withdrawals and face reductions and may cause adverse income tax consequences. The policy could become a Modified Endowment Contract.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Life Insurance in Retirement Planning 7 Lifelong death benefit protection to meet minimum protection needs * Tax-deferred cash accumulation potential Generally tax-free income potential Hedge against premature DEATH Hedge against increases in TAXES Exempt from 3.8% Medicare surtax Access, use and control pre-59½ and post-70½ policy cash values without IRS penalty NOT FOR CONSUMER USE. *Assuming premiums paid and/or policy performance are sufficient.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Build it Backwards Life insurance policies contain fees and expenses, including cost of insurance, administrative fees, premium loads, surrender charges and other charges or fees that will impact policy values. Variable universal life insurance policies also have additional charges and fund operating expenses. Guarantees are based on the claims paying ability of the issuing company. 8 8 NOT FOR CONSUMER USE. Traditional Design Death Benefit Protection Enhanced Design Enhanced Cash Value Accumulation Potential Maximum Death Benefit Minimum Premium Payment Maximum Premium Payment Minimum Death Benefit Death Benefit Cash Value

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Build it Backwards Less: Cash Value More: Death Benefit The graphic shown is hypothetical for illustrative and educational purposes only to describe the impact of possible premium and death benefit designs on cash value potential. It does not represent the cost or performance of any specific life insurance product. How Variable Universal Life generally works: 9 9 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Build it Backwards Withdrawals Policy Loans Access Via: More: Cash Value Less: Death Benefit How Variable Universal Life generally works: The graphic shown is hypothetical for illustrative and educational purposes only to describe the impact of possible premium and death benefit designs on cash value potential. It does not represent the cost or performance of any specific life insurance product. 10 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Perception vs. Reality Common characteristics of high income earners: Under age 55 Married > $183,000 income Single > $116,000 income Pay higher taxes Limited additional savings opportunities with qualified plans Need life insurance Common perceptions about life insurance: Never going to need it Death benefit only Expense vs. asset Better alternatives Examples on the following slides are hypothetical and used for illustrative purposes only to describe how the strategies may work. Which strategy works best for clients will depend on their individual facts and circumstances. Actual results will vary. Any representation of life insurance premium or death benefit is purely hypothetical in amount and is not a guarantee of cost or death benefit now or in the future from a specific life insurance policy. 11 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Age Annual Premium Annual Distributions Net Cash Value Net Death Benefit 45$20,0000$9,384$438,124 54$20,0000$223,486$645,692 64$20,0000$626,350$1,047,403 Total$400, $44,603$611,092$1,002, $44,603$426,061$600, $44,603$83,807$123,213 Total$400,000$892,060 Policy Values You must provide your client with a personalized illustration, which includes the impact of a 0% investment performance and guaranteed charges when selling a Prudential variable universal life insurance product. The illustration can also be generated based on a return assumption you select. This is not a complete illustration for PruLife Custom Premier II. You must prepare a personalized illustration that will show the impact of guaranteed interest rates and guaranteed charges for your clients when discussing a product’s benefits and features. Example using PruLife Custom Premier II (VUL) 52 underlying investment options 13 asset allocation models Overloan Protection 6% hypothetical rate of return, non-guaranteed policy charges Based on a Male, age 45, preferred non- tobacco. 12 NOT FOR CONSUMER USE. Perception vs. Reality

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Age Annual Premium Annual Distributions Net Cash Value Net Death Benefit 45$20, %N/A 54$20, %20.62% 64$20, %8.48% Total$400, $44, %7.88% 740$44, %5.28% 840$44, %4.51% Total$400,000$892,060 Perception vs. Reality Assumptions: Male, age 45, preferred non-tobacco, $20,000 annual premium to age 65, hypothetical 6% gross (5.32% net) rate of return, minimum non-MEC face amount, Option B switch to Option A at last premium, solve for distributions from age 65 through age 84, endow at age 100, non-guaranteed policy charges. Pre-retirement net death benefit IRRPost-retirement cash value IRR Example using PruLife Custom Premier II (VUL) 52 underlying investment options 13 asset allocation models Overloan Protection Internal Rate of Return 6% hypothetical rate of return, non-guaranteed policy charges 13 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Perception vs. Reality Age Annual Premium Annual Distributions Net Cash Value Net Cash Value IRR Net Death Benefit Net Death Benefit IRR 45$20,0000$7, %$435,791N/A 54$20,0000$137, %$559, % 64$20,0000$239, %$660, % Total$400, $44,603$184, %$615, % 660$44,603$128, %$571, % 670$44,603$73, %$526, % 69000N/A0 0% hypothetical gross rate of return (-1.03% net), maximum policy charges You must provide your client with a personalized illustration, which includes the impact of a 0% investment performance and guaranteed charges when selling a Prudential variable universal life insurance product. The illustration can also be generated based on a return assumption you select. This is not a complete illustration for PruLife Custom Premier II. You must prepare a personalized illustration that will show the impact of guaranteed interest rates and guaranteed charges for your clients when discussing a product’s benefits and features. 14 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Perception vs. Reality Hypothetical gross annual rate of return6.00% Policy and investment options expenses Included in net IRR Cash Surrender Value net IRR at age % Net Death Benefit net IRR at age 84*4.51% Expense vs. Asset? Total premiums paid ages by age 65$400,000 Total distributions ages 65 to 84 $892,060 Net death benefit to age 84 $123,213 Total benefits assuming death at age 84$1,015,273 Cost-Benefit Analysis: Lifetime death benefit protection Tax-deferred and potentially income tax-free Liquidity, use and control prior to age 59½ and beyond 70½ * The IRR on the net death benefit takes into account any prior distributions. 15 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Summary Build it Backwards Maximum premium, minimum death benefit to meet protection needs Perception vs. Reality Protection PLUS attractive accumulation and distribution potential 16 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Why Life Insurance in Retirement Planning? High Income Earners are in your existing book Save time and energy! Meet the needs of your clients Retain them for life! Easily grow your business Life Insurance in Retirement Planning Support and Resources Point-of-sale, advanced markets, marketing materials, LIRP Supplemental Illustration 17 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Individual meeting Identify prospects Build and present case Next Steps High Income Earner Profile Married > $183,000 income Single > $116,000 income Under age 55 and need death benefit protection Maximizing contributions to traditional retirement plans Additional monthly income to allocate towards savings Desire for tax “diversification” 18 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Important Considerations If premiums and/or performance are insufficient over time, the policy could lapse which would require additional out of pocket premiums to keep it in force. If your client’s financial situation changes and they need to forego making premium payments to focus on paying other expenses, their life insurance death benefit may terminate and the results illustrated may not be achieved. Loans taken will become taxable upon policy surrender or lapse. The accuracy of determining future needs and expenses is more critical for clients at older ages who have less opportunity to replace assets used for the strategy. Your client should consider developing a comprehensive financial plan to take into account current and future income & expenses in conjunction with implementing a strategy discussed herein. The death benefit protection offered by a life insurance policy can be a key component of a sound financial plan. We recommend that your client consult their tax and legal adviser to discuss their specific situation before implementing any strategy discussed herein. 19 NOT FOR CONSUMER USE.

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Other Considerations Financial and medical underwriting will apply and sufficient premiums must be paid over time Loans and withdrawals reduce policy cash value and death benefit and may have tax consequences For loans to remain income tax-free, the policy must stay in force until death and non-MEC status If classified as a MEC, policy distributions are taxable to the extent of gain on a LIFO basis (10% penalty rules may apply before age 59½) Withdrawals in the first 15 policy years may have adverse tax consequences* Exposure to market volatility if variable life is used All guarantees within the policy are based on the claims-paying ability of the issuing company. 20 NOT FOR CONSUMER USE. * IRC Section 7702(f)(7) (B-C) retests life insurance contract withdrawals and face reductions and may cause adverse income tax consequences. 20

CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS PruLife ® Custom Premier II is issued by Pruco Life Insurance Company in all states except New York, where it is issued by Pruco Life Insurance Company of New Jersey and offered through Pruco Securities LLC (member SIPC). Other insurance products are issued by The Prudential Insurance Company of America and its affiliates. All are Prudential Financial companies located in Newark, NJ. Your client should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract, and/or underlying portfolios. The prospectus, and, if available, the summary prospectus, contains this information as well as other important information. A copy of the prospectus(es) may be obtained from Prudential.com. Your clients should read the prospectus carefully before investing. It is possible to lose money by investing in securities. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. Policy guarantees and benefits are not backed by the broker/dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims- paying ability of the issuing insurance company. © 2015 Prudential Financial, Inc. and its related entities. 21 NOT FOR CONSUMER USE. Important Information