Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

Core Strategy Business Mission Product/Market Scope Basis for differentiation

Business Mission Shoe Skins mission is to become the leading purveyor of interactive footwear. By this we mean footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Shoe Skins website and other social networking venues.

Product/Market Scope Shoe Skins market scope is, initially: – Footwear – Children ages 9 to 14 – In the US The product is a basic athletic shoe, potential more than one model, specially designed to receive removable “Skins” that change the look of the item.

Sample Skins

Basis for Differentiation Differentiation through product and service The unique shoe/skin system differentiates Shoe Skins from other footwear products Business model based on selling more Skins instead of shoes Real as well as virtual communities created among users Existing users drive new business through networking

Customer Interface Fulfillment and Support Information and Insight Relationship Dynamics Pricing Structure

Fulfillment and Support Primary customer interface via the Shoe Skins Website Secondary interface via online vendors such as Amazon Goal of getting display space and Point of Sale space in retail stores, particularly specialty and gift stores

Information & Insight Website assigns Login to users. Website records user purchases. Sort data, demographics, designs, network, etc. – # of each design sold –where? – Design of the week – Most popular designs – Games unlock with purchase Collect Comments, Recommendations

Customer Interfaces Shoe Skins Shoe Skins Shoe Skins Website Mall Kiosk Point of Sale Display

Relationship Dynamics Face to face connection through Specialty and boutique stores Giveaways in fund raising, social and corporate events Local communities created by users Online connection through Interaction through Shoe Skins website Virtual communities

Pricing Structure Shoe System (includes pair of shoes & 3 Skins) for $39.99 Additional Skins sold in store as well as online Custom Skins Shoe Skins site provides additional benefits- not quantifiable (free games, networking, custom Skins etc)

Customer Benefits Cost benefits Less spending on overall number of shoes Creating instant individual fashion at affordable prices Easy and 24/7 access to Shoe Skins website Value benefits Stay eco friendly Track and stay connected with friends Improve children's physical activity and well being

Shoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want. The Shoe Skin SystemWeb site mock-up

The Shoe Skins system comprises a base model casual shoe (or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones. The skin will affix to a special surface on the shoe. Shoe Skins will be sold separately in many different colors and patterns and contain robust potential for licensing opportunities.