©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP THE USE OF TRIZ TO INCREASE THE VALUE OF INTELLECTUAL PROPERTY LICENSING EXECUTIVE SOCIETY ATLANTA, GA 2/21/01 Jack HippleMark Reeves Idea ConnectionsInventive Solutions Urbana, ILSt. Paul, MN

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP TOPICS Patterns of inventionPatterns of invention Lines of evolutionLines of evolution Applying TRIZ to increase the value of intellectual propertyApplying TRIZ to increase the value of intellectual property

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP 1945: Patent for processing peppers. Force air inside of the peppers. Suddenly reduce the pressure. Seeds and stems separate from pepper body.

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Removing stems from bell peppersRemoving stems from bell peppers Removing shells form sunflower seedsRemoving shells form sunflower seeds Cleaning filtersCleaning filters Unpacking parts wrapped in protective paperUnpacking parts wrapped in protective paper Splitting diamonds along micro-cracksSplitting diamonds along micro-cracks (+27 years after pepper patent) Producing sugar powder from sugar crystalsProducing sugar powder from sugar crystals And 200 more!!!And 200 more!!! PATTERNS OF INVENTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP WHAT IS “TRIZ” ? A Russian acronym: Theoria Resheneyva Isobretatelskehuh Zadach ( Theory of Solving Problems Inventively)

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP WHAT IS “TRIZ” ? A set of problem solving and forecasting tools based on the study of the world’s most inventive patents and the inventive principles used in them There are only so many and we keep reusing!

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP AN OPERATOR THE fundamental concept underlying TRIZ

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP AN OPERATOR Operator Example Operator Example Specific problemSpecialized solution 3x 2 +5x+2 = 0x = ????

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP AN OPERATOR Operator Example Operator Example Specific problemSpecialized solution 3x 2 +5x+2 = 0 x= -1, -2/3

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP AN OPERATOR Operator Example in Math Operator Example in Math Abstract problem Abstract solution ax 2 +bx+c = 0 x=(-b+/-/b 2 4ac)/2a Specific problemSpecialized solution 3x 2 +5x+2 = 0 x= -1, -2/3 Trial and error THINK ABOUT THE REVERSE OF THIS!!

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP WHAT IS AN OPERATOR? “Slowly raise pressure and suddenly reduce it” A path to a solutionA path to a solution An approach to solving a problemAn approach to solving a problem A direction towards an answerA direction towards an answer A recommendation on how to change a systemA recommendation on how to change a system Derived from patterns of invention and patterns of product evolutionDerived from patterns of invention and patterns of product evolution

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Altshuller recognized that the same fundamental problem (contradiction) had been addressed by a number of inventions in different areas of technologyAltshuller recognized that the same fundamental problem (contradiction) had been addressed by a number of inventions in different areas of technology He also observed that the same fundamental solutions were used over and over again, often separated by many yearsHe also observed that the same fundamental solutions were used over and over again, often separated by many years He reasoned that if the latter inventor had had knowledge of the earlier solution, their task would have been straightforwardHe reasoned that if the latter inventor had had knowledge of the earlier solution, their task would have been straightforward He sought to extract, compile, and organize such informationHe sought to extract, compile, and organize such information PATTERNS OF INVENTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP 200,000 40,000 Key Findings Definition of inventive problems Levels of invention Patterns of evolution Patterns of invention Patents * (Worldwide) * Today over 2,000,000 patents have been investigated. TRIZ IS BASED ON PATTERNS IN THE PATENT DATABASE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP PATTERNS OF EVOLUTION DIRECTED EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP 1. Stages of Evolution 2. Evolution Toward Increased Ideality 3. Non-Uniform Development of Systems Elements 4. Evolution Toward Increased Dynamism and Controllability 5. Increased Complexity then Simplification (Reduction) 6. Evolution with Matching and Mismatching Components 7. Evolution Toward Micro-level and Increased Use of Fields 8. Evolution Toward Decreased Human Involvement PATTERNS OF EVOLUTION OF TECHNICAL SYSTEMS

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Each system component has its own S- curveEach system component has its own S- curve Different components usually evolve according to their own schedule (airplane)Different components usually evolve according to their own schedule (airplane) Different system components reach their inherent limits at different times, resulting in contradictions (think about the auto!)Different system components reach their inherent limits at different times, resulting in contradictions (think about the auto!) The component that reaches its limit first is “holding back” the overall systemThe component that reaches its limit first is “holding back” the overall system Elimination of contradictions allows the system to continue to improveElimination of contradictions allows the system to continue to improve NON-UNIFORM DEVELOPMENT OF SYSTEM ELEMENTS

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP INVENTIONS DRIVE NEW IDEAS!

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP WHEN WERE THESE TECHNOLOGIES DEVELOPED? Aircraft with 12 wingsAircraft with 12 wings HelicopterHelicopter Combustion engineCombustion engine Jet engineJet engine PropellersPropellers Gyroscopic auto-pilotGyroscopic auto-pilot

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Eyeglasses and sunglassesEyeglasses and sunglasses TiresTires Mono-system Mono-system Poly-system Improved (Simplified) Mono-system INCREASED COMPLEXITY AND THEN SIMPLIFICATION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP THE TRANSITION MeThChEM (Mechanical, Thermal, Chemical, Electronic, Magnetic, Electromagnetic) Ex: Polymer Processing Toothbrushes

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP PROBLEM FORMULATOR™ INNOVATION WORKBENCH™

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP PROBLEM FORMULATOR ™ Graphically defines the problemGraphically defines the problem Creates a nearly exhaustive list of ways to solve or at least improve the situationCreates a nearly exhaustive list of ways to solve or at least improve the situation Links to database of previously solved problems and patentsLinks to database of previously solved problems and patents

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP + = Undesired mix CHEMICAL PRODUCTION + = Undesired mixDesired mix AB

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Chemical Production Problem Formulator Diagram

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Chemical Production REFINED Problem Statements for a Selected Box 1. Change the undesired action of [the] (Drops of liquid A meet). 2. Consider easy and timely detection of the action of [the] (Drops of liquid A meet) or its undesired results. 3. Provide a counteraction to the undesired action of [the] (Drops of liquid A meet). 4. Introduce isolation of the undesired action of [the] (Drops of liquid A meet). 5. Exclude the source of the undesired action of [the] (Drops of liquid A meet).

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP WORKING WITH KNOWLEDGE BASE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Working with Knowledge Base

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP = CHEMICAL PRODUCTION WITH ELECTRICAL CONTROL ++ No undesired mix Desired mix + - AB

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP HOW DO WE USE THESE PRINCIPLES TO INCREASE THE VALUE OF INTELLECTUAL PROPERTY?

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP COFFEE CUP HOLDER PATENT

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP DIRECTIONS - HARMFUL FUNCTIONS DIRECTIONS - HARMFUL FUNCTIONS Stop the source Stop the action Reduce the consequences Develop a degradable foam Make the cups less visible Start a recycling program

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE Enhance the results Find a different way of achieving result Get the result without intermediate step

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP DIRECTIONS--USEFUL FUNCTION Enhance the results Find a different way of achieving result Get the result without intermediate step Heat or cool blade MeThChEM

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP Mechanical Effects & Technology Electrical & Magnetic Effects & Technology Chemical Effects & Technology Thermo-Dynamics P roblem S olution THE SOLUTION SPACE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP DIRECTIONS--USEFUL FUNCTION Enhance the results Find a different way of achieving result Get the result without intermediate step Heat or cool blade MeThChEMPrescore base material

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CONTRADICTIONS Resolve not compromiseResolve not compromise Separate requirements:Separate requirements: SpaceSpace TimeTime

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP SECONDARY PROBLEMS State as new primary problem to be solvedState as new primary problem to be solved Identify what is needed to solve this and monitor patents and literatureIdentify what is needed to solve this and monitor patents and literature

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP SYSTEMS APPROACH Insulating Containers: Thermos Jug Sleeping Bag Molten Steel Ladle Catalytic Converter Plastic Enclosures: Rocket Nose Cone Dishpans Pipes Paper Containers: Plates, Bowls Boxes Parts Bins Coffee Cup

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP CUP OF COFFEE Can you get the feeling of well being by an alternative means?

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP LINES OF EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP OPERATORS/LINES OF EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP OPERATORS/LINES OF EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP This suggests a cup with a part that moves. Perhaps a sleeve that is attached to the cup but is flat against it in shipping and storage but is moved to give it separation from the cup wall either manually or by stimulus from the heat of the coffee. OPERATORS/LINES OF EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP OPERATORS/LINES OF EVOLUTION

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP SUMMARY OF TECHNIQUES

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP TECHNIQUES--I Useful FunctionsUseful Functions Better, Different, or WithoutBetter, Different, or Without Harmful FunctionsHarmful Functions Stop the source, action, or consequencesStop the source, action, or consequences Resolve ContradictionsResolve Contradictions Problem Formulator™

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP TECHNIQUES--II Forecasting Future DevelopmentsForecasting Future Developments in patent filingsin patent filings in next generation R&Din next generation R&D Discovering Past StepsDiscovering Past Steps Niche marketsNiche markets Lower tech solutionsLower tech solutions Lines of Evolution

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP TECHNIQUES-III Address Secondary ProblemsAddress Secondary Problems Solve as primary problemSolve as primary problem Identify and watch for needed developmentsIdentify and watch for needed developments Overcome Roadblocks

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP TECHNIQUES-IV Find solutions in other industriesFind solutions in other industries Broaden claimsBroaden claims Apply Systems Approach

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP ADDITIONAL TRIZ APPLICATIONS Engineering problem solvingEngineering problem solving Product/process developmentProduct/process development Cost reductionsCost reductions Failure analysis and preventionFailure analysis and prevention Hidden source of failuresHidden source of failures Predict failures before they occurPredict failures before they occur Non-technical problem solvingNon-technical problem solving

©2001 Idea Connection Systems, Inc. OH;Template;10/97; 10/12/98 ;PP IN CONCLUSION….. Is a powerful problem solving methodologyIs a powerful problem solving methodology Can be applied to increase the value of intellectual propertyCan be applied to increase the value of intellectual property Strengthen patent applicationsStrengthen patent applications Circumvent competitive patentsCircumvent competitive patents TRIZ: