Marketing Analysis Template

2 The funnel process for customers: Target audience to loyal customer 51% 95%

3 The funnel process for customers: Overall comparison to customer conversions 2013 customer conversions 496 in target audience 31% 155 responded to campaign 47% 73 become customers 90% 66 become regular customers 498 in target audience 47% 233 responded to campaign 51% 119 become customers 95% 113 become regular customers

4 Average number of purchases per customer 1 Potential customers 2 Existing/loyal customers 3 Overall average Mean: 2.33 Mode: 2 Median: 3

5 5 How did they hear about us?

6 Most successful marketing channels at converting (NB: stats are made up to give you an example and template to work from)

7 Overview of cost per sale Total cost of advertising over year No. of potential customers in this marketing channel No. of potential customers responding to advert No. of potential customers making a purchase Cost of advert per customer Value of purchase = £50. So profit per customer is… Example£1, (£1K/60=) £16.67 £33.33 Google Adwords marketing Groupon Event Leaflet drop Etc, etc 20%60% XX%

8 Event analysis: xxx invited were invited xx booked No. of each segment booking : XX from xx attended No. of each segment attending: XX from Xx purchased product No. of each segment purchasing: XX from Feedback from the event Average score: X (NB: You should have given event attendees feedback forms at the end and asked them to rate out of 10) Suggested topics: NB: On the feedback forms it’s always useful to ask event attendees what topics/events would interest them for future events. List the most popular here. Speaker 1 Speaker 2 Speaker 3 Suggested speakers: NB: On the feedback forms if applicable, it’s always useful to ask event attendees what speakers would interest them for future events. List the most popular here: Speaker 1 Speaker 2 Speaker 3

9 Overall: why customers didn’t buy

10 Conclusions from customer analysis 2013 Conclusion 1 Conclusion 2 Conclusion 3 etc

11 Recommendations for 2014 marketing to customers Recommendation 1 Recommendation 2 Recommendation 3 etc