You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…

Don’t Worry. It’s not this scary… Or this perfect…

The Old Way Post Event Send mailed invite Send invite (maybe) Get responses Wonder why no one comes Wonder why we make no money Do it again next year

The Old Way You push Out….then what?

The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!

Where the Story Takes Us The Tornado (convergence of catalytic factors) The Cast of Characters (influencers, you!) The Journey (where are we going?) The Wizard (the ‘magic’ – what’s behind the curtain?) No Place Like Home (figure out what really matters)

What’s Over The Rainbow? (or why go?) There’s Something Good Over There! No Fear New Dialogue Effective (Affordable) Tools Ability to Try

Wide use of internet, common platform Increased amount of information generated Increased demand for ease of use Increased demand for “connectedness” Need to “level the playing field” Need to contribute The Tornado… Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) Why Web 2.0?

The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.

It’s been up to you all along… The Cast of Characters

One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.

The Yellow Brick Road Why use Web 2.0?

Position Yourself – Inform & Educate The Source for Information The Source for Conversation The Source for Feedback The “first stop” on the internet

Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges

Connect & Communicate

stand out

Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$Inform & Educate Marketing & Branding Listen

Create Communities

Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

Now I know all these people!

The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring

RSS Feeds I couldn’t say it better myselfsay it better

Other “Information Aggregators” Bloglines GoogleAlerts Google Reader Technorati Blogger You Tube Blip.TV Flikcr Blogs & News Social Media

A Quick Word About SecondLife

Blogs & Vlogs A publicly accessible journal for an individual or organization (sometimes with video).

BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)

Social Bookmarking Del.icio.us A Class By Itself

Social Bookmarking Del.icio.us A Class By Itself

Online Communities 1 2 3

Website Building Tools

widget forms video links blog photos

(Other) Website Building Tools

Marketing

The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

A Heart A Brain The Nerve A Home