Women at S&T and Planning for the Future Jay W. Goff Vice Provost and Dean for Enrollment Management Panhellenic Council October 29, 2008

57% of all College Students in the US & Missouri are female The college student gender gap is expected to grow to 60% female: 40% male by 2012

Fall 2008 All Students by Academic Field

19%: National % of Women in Engineering Majors 22%: Missouri S&T % of Women in Engineering Majors

Campus Enrollment by Gender on-campus

Fall 2008 Female Student Enrollment Highlights  1419 total females enrolled  3 rd largest in Missouri S&T history, +28 over last year  5 th largest on-campus enrollment at 1318  15% increase in female freshmen over Fall 2007  240 total full-time freshman females  273 total freshman female “headcount”, goal was 277  18 years of decline ( ) from the all-time high peak of women’s enrollment  In 7 years ( ), we have almost grown back to our peak point.

Student Demographics – Fall 2008 On-CampusDistance ALL STUDENTSUNDERGRADGRADUATEGRADUATE Average Age: Gender: Female22.3%22.4%25.5%16.3% Male77.7%77.6%74.5%83.7% First Generation College Students : N/A34%N/AN/A Residency Missouri: 70.5%80.9%31.7%40.4% Out-of-State:19.1%16.2%8.0%58.7% International:10.5%2.8%60.2%0.8% Ethnicity: African-American: 4.7%4.9%2.0%7.3% Asian-American: 3.0%2.7%1.4%8.1% Caucasian: 75.2%83.0%33.8%72.0% Hispanic: 2.1%2.0%0.3%5.4% Native-American: 0.5%0.6%0.1%0.3% International: 10.6%3.0%60.2%0.8% Not Disclosed: 3.9%3.9%2.2%5.9%

Women Improve S&T’s Overall Student Success Rate

Increases in Female Student Recruitment, Enrollment and Success Rates since % (n=182) increase in female students enrolled since % (n=341) since majors now have 50% or greater female enrollments: biology, chemistry, English, psychologytechnical communication 25% (n=225) increase in female engineering majors since fall % average female retention rate ( ) 68% average female graduation rate ( ) 16% (n=161) increase in female ACT score senders 32% (n=72) increase in females sending ACT scores for engineering majors since % (n=1015) increase in UG female inquiries since % increase in qualified female applications since 2004

(<5%)

Only 17% of the Interested Engineering Students are Female

S&T Women are Leaders +91% of freshmen women plan to be involved in a student organization during their first semester In 2004, +40% of the student leadership positions were filled by women

Recruitment Activity Summary  High school visits and selected college fairs of all-female high schools in St. Louis and KC areas, also  Visit top “feeder” public schools for incoming freshman females in MO and KS, concentrate on schools of the female camps and overnight lock-in participants.  Individual presentations on engineering and science careers at selected high schools  marketing to all prospective females on the ACT (AIM) and University (EMT Connect 2) databases to encourage applications, invite to on-campus events, etc.  Direct mail campaign: pre-college outreach summer programs and school year on- campus programs such as the Lock-In or Girl Meets Missouri S&T  Information table at all Admissions sponsored recruitment events such as Open House, PRO days, Student Receptions at corporate locations, transfer receptions at community colleges, etc.  Provide one-on-one meetings with female campus visitors about WLI and WISE as scheduled  Attend national conferences (such as SWE) and purchase exhibit booth space at career fairs to recruit potential graduate or transfer students  Award over 200 Women in Science and Engineering scholarships annually to incoming freshman totaling over $100,000  Telephone follow-ups with scholarship awardees, and other potential recruits with questions  Work with the Athletic Department to visit with recruits about our programs and determine scholarship eligibility

Converting Admits to Enrollees is Key to our Growth! Female Freshmen Enrollment Yield Funnel FS2008 Inquiries:4705 Applicants: 545 Admits: 502 Enrollees: % Admits Enrolled 5% Inquiries Enrolled

FS2008 First Time College Female Enrollees FS2008 First Time College Female Admits FS2008 First Time College Female Applicants FS2008 First Time College Female Inquiries FS2008 First Time College Female Freshman

FS2008 First Time College Female Enrollees FS2008 First Time College Female Admits FS2008 First Time College Female Applicants FS2008 First Time College Female Inquiries FS2008 First Time College Female Freshman from Missouri

Female Focused Pre-College Outreach 3 summer camps and 4 academic year outreach events for female students from 7 th -12 th grades NEW CAMP: “Girls Go Green” focusing on STEM careers that help improve the environment (20 attendees: 12 seniors, 8 juniors; 8 out of the 12 seniors applied for Fall 2009) 2 other summer programs, “It’s a Girl Thing” and Summer Solutions had record attendance (n=45, n=38) Since 2002, 70% (n=126) of 12 th grade girls who attended one of the WISE pre-college events have enrolled at S&T. Many have attended one or more other camps for girls as well. Each event has current female S&T students as counselors/mentors, interaction with faculty, and lots of hands-on activities Created Facebook group pages for WLI and Girls Go Green

5 Most EFFECTIVE Recruitment Activities WISE/SWE Lock-ins (2 per year)-70% yield for seniors Girl Meets Missouri S&T- over 80% yield for seniors and transfers Summer programs – over 24% of the freshmen attended an S&T summer camp High School visits/presentations at all- girls schools or specific visits w/girls at high schools Student receptions with current S&T women serving as hosts

5 Most Important Retention Activities 1.Women as Global Leaders Class- 58 enrolled, not all women 2.Social activities such as Chocolate Lounge, Welcome Back Picnic, Opening Week- Women’s Night Out 3.Professional Development activities such as Night to Network, SWE national conference 4.MentorNet e-mentoring program 5.Scholarship awards and renewals

We can always use MORE HELP! The more women who visit campus, the more women enroll.

Actual Goals Total Enrollment46265,6025,8586,1676,371 6,550 Undergraduate Students36984,3134,5154,7534,912 4,800 Graduate Students9281,2891,3431,4141,459 1,750 Freshmen Class Transfer Class American Indian/Alaskan Native Asian-American Black, Non-Hispanic Hispanic-American Total Female ,500 Undergraduate Female ,135 Graduate Female Freshman Female Transfer Female On-campus43935,1015,3895,6495,768 5,825 Distance Education GOAL 2.1: Grow overall enrollment to 6,550 by with diversity that reflects the State of Missouri and the global environment in which we compete.

Factors Most Noted in Choosing a College 1.Majors & Career Programs Offered 2.Location/Campus Characteristics & Activities 3.Cost/Affordability 4.Campus Size/Safety 5.Characteristics of Enrolled Students 6.Selectivity

More Women are Attracted to “Greek Life” or Sororities National Interest (2007 CIRP): –Greek: 12%, –Men/fraternity: 8% –Women/sorority: 13.9% Missouri S&T Freshmen (2008 S&T NSS): –Greek: 23% –Men/fraternity: 25% –Women/sorority: 19%

Core Planning Questions If we enroll 1135 undergraduate women, can we support another sorority? 275 Freshmen90 New Transfers What do we want House Quota to be? 65?75? 85? What is the goal for % of women in sororities? 19%?21%?23% ?+25%? pledges58-75 pledges63-80 pledges70-90 pledges What type of Chapter should we add? If we hit our diversity goals, 79 of the women will be African-American and 45 will be Latina/Hispanic.

QUESTIONS & DISCUSSION Jay W. Goff Vice Provost and Dean for Enrollment Management 207 Parker Hall