© 2007 by Prentice Hall1 Supplement A: Making Oral and Written Presentations Developing Management Skills A -

© 2007 by Prentice Hall2 Making informative oral presentations Write clearly and persuasively Respond appropriately to questions and challenges Learning Objectives A -

© 2007 by Prentice Hall3 The Five S’s of an Affective Presentation Formulate strategy for specific audience Develop a clear structure Support your points with evidence Combine ideas with an enhancing presentation style Supplement with informed responses to questions A -

© 2007 by Prentice Hall4 Formulate a Specific Strategy This stage is broken into 3 elements, 1.Identify your purpose 2.Tailor your message to your audience 3.Meet the demands of the situation A -

© 2007 by Prentice Hall5 Develop a Clear Structure An effective introduction, 1.Catches attention and sets a tone 2.Gives a reason for listening 3.Establishes a road map A -

© 2007 by Prentice Hall6 Choose an Appropriate Pattern Thoughts can be ordered by: Time Direction Causal process Problem-solving sequence Complexity Space Familiarity A -

© 2007 by Prentice Hall7 Sandwiching Three Step Process, 1.Emphasize advantages of the plan 2.Assess the risks or concerns 3.Reinforce the benefits A -

© 2007 by Prentice Hall8 Develop a Clear Structure (con’t) Use Transitions to Signal Progress Conclude on a High Note –Primacy: the power of a first impression –Recency: we remember more recent events better than the past A -

© 2007 by Prentice Hall9 Support Your Points Choose a variety of supporting techniques i.e. statistics and testimonies Consider your listeners Use visual aids A -

© 2007 by Prentice Hall10 Use an Enhancing Style Oral and written messages require their own style. A -

© 2007 by Prentice Hall11 Style in Oral Communication Things to consider, Prepare your notes Practicing the presentation Practice using visual aids Displaying the appropriate level of enthusiasm Delivery, i.e. eye contact, body movement, and the use of space A -

© 2007 by Prentice Hall12 Style in Written Communication Written communication strategies are almost the same pattern as oral presentations. A -

© 2007 by Prentice Hall13 Differences Between Written and Oral Communications Unlike oral communication, written communications can be retained, studied, duplicated and filed for the future. They can also contain more detail. A -

© 2007 by Prentice Hall14 Precision in Written Communication Mechanical precision Factual precision Verbal precision A -

© 2007 by Prentice Hall15 Other Issues for Written Communication Setting the tone –Formal and Informal tone –Importance of tone in s Using the proper format –The physical layout of a message –Formats are different for business letters, memos, proposals, etc. A -

© 2007 by Prentice Hall16 Responding to Questions The key to an effective response is preparation. The best defense is a good offense! A -

© 2007 by Prentice Hall17 Responding in an Orderly Manner 1.Restate the objective 2.State your position 3.Offer support for your position 4.Indicate the significance of your rebuttal A -

© 2007 by Prentice Hall18 Maintaining Control Answer questions without getting into prolonged exchanges Keep exchanges on an intellectual level, no name-calling Don’t get trapped into an argument It’s acceptable to defer an answer to a question A -