GM Premium Program Real Time Loan Leads Thursday, March 20th, 2014

Agenda Goal Program Success Premium Program Overview Real Time Loan Leads Free Program Tools Credit Union Integration How to Enroll Contact information 2

Goal 3

Goal Drive Loans to Credit Unions! 4

Program Success 5

Credit Unions Program Support Continues to Grow! IIA Participation Through 2/28/14 IIA Overall3,3143,4003,638 Auto2,6172,7722,845 Sprint1,5601,8061,924 ShopAmerica/Member Rewards2,5472,6022,617 TurboTax (2011 TY)9551,1421,364 Credit Union Auto ClubN/A 280 Over 3,600 credit unions support one or more IIA programs! 6

Credit Unions Sales (thru ) Member Savings (thru ) Total Sales3,559,804Total Savings> $858 million Sprint Activations1,178,213Sprint Savings> $350 million Auto Sales625,095Auto Savings> $499million Turbo Tax Returns1,756,496TurboTax Savings> $9.4 million Credit Union Auto Loans (thru 12-13) Auto Loans Funded318,261Auto Loan Value> $6.9 billion 7

Credit Union VPP Performance PROGRAM 2012 CYTD SALES % OF GM RETAIL 2013 CYTD SALES % OF GM RETAIL Credit Union Launched 1/09 58,5613.0%70,9983.4% SOURCE: Everest owner database Credit Union 83.6% Conquest Top Sellers Sales by Model

Program/Industry Highlights February best IIA GM sales month since 2009 –Up 80% from prior year Chevrolet, Buick, GMC sold 2.6 Million vehicles in U.S. industry forecast by NADA to be 16.4 million Enhanced Bigger, Better, Simpler program launched in October 2013 More loans written by credit unions! 9

GM Premium Highlights 90 Premium credit union enrollments since September launch! Over 42% increase in year over year GM sales since loan lead launch! Premium CUs sales as a percent of members over 25% better than Standard CUs Focus will be signing up or upgrading credit unions to the GM Premium Level Standard level is no longer offered 10

Award Winning Program CU Journal’s Innovation of the Year Award 2012 NCUF Herb Wegner Memorial Award for Outstanding Program “Rarely has the Awards and Nominating Committee collective scored a program so high,” said NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to grasp or comprehend all its immensity.” - Watch Award video filmed by CUNA about IIA – IIA VideoIIA Video Source - National Credit Union FoundationNational Credit Union Foundation

Premium Program Overview 12

Credit Union Member Discount from GM 13 Eligible credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price. The Credit Union Member Discount from GM can be combined with most current incentives to save even more. ‒Fixed price, non-negotiable ‒Not compatible with subvented rate financing

Enhanced Program 14 October 2013 launch

Bigger Simpler Better 15 New Credit Union Member Discount from GM Program MakeModelMSRPOld Price Enhanced Price Total Discount % MSRP Discount Memo: Additional Savings Chevrolet2014 Camaro 1LT Coupe $ 31,125 $ 30,061 $ 29,720 $ 1,4054.5% $ Cruze 2LT $ 23,745 $ 23,213 $ 22,943 $ % $ Equinox 2LT FWD $ 29,630 $ 28,606 $ 28,281 $ 1,3494.6% $ Impala 2LT $ 30,760 $ 29,910 $ 29,562 $ 1,1983.9% $ Malibu 1LT $ 26,125 $ 25,290 $ 25,002 $ 1,1234.3% $ Silverado 1500 Crew Cab LT 4WD $ 41,950 $ 39,500 $ 39,077 $ 2,8736.8% $ Sonic LTZ $ 20,910 $ 20,229 $ 20,003 $ % $ Spark 2LT $ 17,350 $ 17,023 $ 16,828 $ % $ Suburban LTZ 4WD $ 65,245 $ 61,345 $ 60,680 $ 4,5657.0% $ Tahoe LTZ 4WD $ 64,685 $ 60,741 $ 60,085 $ 4,6007.1% $ Traverse 1LT AWD $ 37,710 $ 36,378 $ 35,961 $ 1,7494.6% $ Volt $ 39,715 $ 38,375 $ 37,931 $ 1,7844.5% $ 444 Buick2014 Enclave Leather AWD $ 48,445 $ 46,579 $ 46,045 $ 2,4005.0% $ Encore FWD $ 25,085 $ 24,575 $ 24,289 $ % $ LaCrosse Leather AWD $ 42,460 $ 41,184 $ 40,703 $ 1,7574.1% $ Regal Turbo Premium 1 $ 32,485 $ 31,747 $ 31,373 $ 1,1123.4% $ Verano Leather $ 29,360 $ 28,602 $ 28,270 $ 1,0903.7% $ 332 GMC2014 Acadia SLT-1 AWD $ 46,730 $ 44,862 $ 44,351 $ 2,3795.1% $ Sierra 1500 Crew Cab SLE 4WD $ 44,350 $ 41,744 $ 41,297 $ 3,0536.9% $ Terrain SLE-2 FWD $ 32,225 $ 30,940 $ 30,593 $ 1,6325.1% $ Yukon Denali AWD $ 65,225 $ 61,323 $ 60,658 $ 4,5677.0% $ Yukon XL Denali AWD $ 67,940 $ 63,878 $ 63,185 $ 4,7557.0% $ 693 Program Averages $ 39,239 $ 37,550 $ 37,129 $ 2,1105.4% $ 421

GM Premium Level Benefits 16 Plus, Real-Time Loan Leads! Credit Union Member Discount from GM – not compatible with subvented rates Employee Pricing for credit union employees that own a non-GM make vehicle Loan links on GM microsite Custom inserts and take ones Custom size web banners Lobby Posters Newsletter articles and copy templates Social media content Weekly summary of member activity

GM Premium Marketing Requirements 17 Premium – Requirements (Jan – Dec) Complete two: Include in quarterly statement inserts/E-statements A direct mail/loan promotion piece Conduct GM marketing campaign Complete all: Promote through newsletter/website articles within first 6 months of enrollment and annually thereafter Utilize lobby materials within 60 days of enrollment and ongoing thereafter – take ones, posters Place one GM web banners or links on website home page, loan page, member benefit page within 30 days of enrollment and ongoing thereafter

Real Time Loan Leads 18

How it Works Credit unions integrate the Credit Union Member Discount from GM into their marketing and auto lending programs Credit unions manage their members and control the deal – The loan is the credit unions to own and requires proactive member engagement – Auto financing is a big profit center for dealers 19

Member receives credit union communication(s) about GM Preferred Pricing, low auto loan rates and pre-qualification Insert, , Newsletter, Promotion, etc… Member generates authorization code and credit union is now immediately notified CU immediately contacts member and gets pre-qualified/pre- approved for CU auto loan If credit union utilizes indirect lending, the loan lead should be incorporated into that process Member goes to dealer and purchases vehicle Credit union books the auto loan How It Works 20

Real-Time Auto 21

Free Program Tools 22

Real Time Contacts Provide accurate contact information for loan leads! 23

Loan Link Credit unions can now easily provide their loan link to IIA! –Provides easy access to your loan app or loan page –Drive more auto loans to your credit union –Use your scorecard to provide your loan link 24

Marketing Resources 25 Free ready-to use marketing materials including: Customization and Campaign Execution Services Available Monthly Newsletter Frontline Staff Update National Program Support servicesNewsletter articlesTake Ones E-Statement ArtworkOn-hold MessagesStatement Inserts LogosPostersWebsite banners Custom Inserts Custom Size Banners

GM Premium – Custom Insert 26 Variable Fields Credit union name Credit union URL to direct members where to apply for loans Credit union logo Loan rate Web disclaimer

Best Practices 27 Navigant CU - RI

Credit Union Integration 28

Credit Union Integration 29 Prominently display the GM marketing materials in your lobbies Utilize custom statement inserts/take ones Prominently display the custom size GM web banners that links to the GM member discount page Publish a GM discount article in credit union’s newsletter/e-newsletter Use the poster or customized take one and incorporate into your new membership packets and SEG communications your credit union members raising awareness of the GM discount Develop a process with your indirect lending activity

How to Enroll 30

Partner Center Home Page 31

GM Enrollment 32

Revised Enrollment Form 33

Contact Information 34

Contact Information 35 Please contact your National Business Consultant with questions/feedback. Leslie NorushLeslie Norush, National Business Consultant (Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin) x 542 Colleen MeekColleen Meek, Senior National Business Consultant (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Mexico, Oklahoma, Texas, Utah, Wyoming) x 530 Curt BelaneyCurt Belaney, National Business Consultant (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia) x 543 Bob BeardenBob Bearden, National Business Consultant (California, Nevada, Montana, North Dakota, South Dakota) x 751 Crissandra FryCrissandra Fry, National Business Consultant (Oregon, Washington) x 549 Inside Sales Jackie AdamsonJackie Adamson, National Business Consultant x 584 Gary SiegelGary Siegel, National Business Consultant x 586 Drew Cook CU Solutions Group Direct: