Getting to Engagement strategizing for social media.

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Presentation transcript:

Getting to Engagement strategizing for social media

With Farmland Trust since 2011 (ish) Manage web, social, , print materials, events, content, graphics, strategy, more... Obsession: "Why?" My wish: unlimited professional photos Are you carrying more than you can carry?

Communications Strategy Objectives: to inform? to persuade? to motivate? to build trust? WHY? Strategy: how and when will you communicate those messages? HOW? Channels: where is your audience? how frequently? WHERE? WHEN? Audiences: [not the general public OR as many people as we can get] WHO? Messages: what do you want them to know? feel? do? share? WHAT? Measures: how will you know you're achieving your objectives? SO WHAT?

Identity Beliefs Values Tone & Voice Commitments Niche BRAND

Content INFORM UPDATE INSPIRE DIRECT ENGAGE THANK

Inform

Inspire

Direct

Update

Engage

Thank

Tools Can't live without: Canva Bit.ly Evernote Mention Hootsuite Analytics Insights Eyedropper

Practices Platform Refresh Scheduling Photo credits Social Cards Monitor/Respond Tagging

Maura Rendes Facebook.com/pccfarmlandtrust Instagram: pccfarmlandtrust 1917 First Avenue, Level A, Suite 100 Office: (206)

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