Mobile Monday – July 11 th, 2005 Michael Li 6th Sense Communications Presentation to France Telecom September 21, 2005

6th Sense CommunicationsConfidential InformationPage 2 What is 6th Sense? 6th Sense is a personal networking service that brings people together through their mobile phones We connect people who share common interests, goals and who are in physical proximity to each other.

6th Sense CommunicationsConfidential InformationPage 3 Company Background  Idea conceived in 2000  Company founded in 2004  Service launched in July 2005  Currently 5 employees Cybiko PDA with IM/chat features Erfolg Lovegety “Love Beeper” 3 buttons: Talk, Karaoke, Get Trepia WiFi-based proximity networking software The emergence of Bluetooth-enabled Smartphones Our Vision: Using mobile devices to augment the ability to sense our surroundings

6th Sense CommunicationsConfidential InformationPage 4 Features  Wearable Website  Physical hyperlink to the world wide web  Sophisticated Matching  Advanced criteria to find relevant results  Multiple Profiles  Switch on the fly for different situations  Modular representation of user’s persona  Online Match History  View and contact people who matched your criteria

6th Sense CommunicationsConfidential InformationPage 5 How it Works 6 th Sense Server Client–Server architecture 6 th Sense Client captures unique Bluetooth IDs, and sends to server Supported Platforms: Series 60 Windows Mobile 6 th Sense Server maintains a complex real time graph of users Matched profiles are sent to phone 6 th Sense Client

6th Sense CommunicationsConfidential InformationPage 6 Differentiation Advantages of 6 th Sense Network Triangulation Systems Cell Global Identity (CGI) Uplink Time of Arrival (TOA) Enhanced Observed Time Difference (E-OTD)  Better Accuracy  Guaranteed Local Proximity  Network agnostic. Global Positioning Systems (GPS / A-GPS)  No dependence on:  GPS enabled handsets  Achieving line-of-sight with GPS satellites  GPS enabled wireless networks Absolute Positioning Solutions

6th Sense CommunicationsConfidential InformationPage 7 Differentiation Advantages of 6 th Sense SMS-based Services Dodgeball, BuddyPing  Versatile Text Entry, Ease of Use  Sophisticated matching  Online match history Peer to Peer Services Nokia Sensor, Mobiluck, BEDD  Greater Scalability  Thinner Clients (fewer software upgrades)  Greater range with device hopping  Better Security (no data transfer over Bluetooth) Proximity Solutions

6th Sense CommunicationsConfidential InformationPage 8 Demonstration

6th Sense CommunicationsConfidential InformationPage 9 Client Screenshots

6th Sense CommunicationsConfidential InformationPage 10 Website Screenshots Online history of recent matches

6th Sense CommunicationsConfidential InformationPage 11 Website Screenshots More information about previous matches

6th Sense CommunicationsConfidential InformationPage 12 Advantages for Orange  Increases data usage  Capture demographic data  Identity, time, location, habits, etc  Enhancing the Brand / Positioning  Associate the Orange brand to new innovative services  Provide services for targeted mobile marketing  Offer businesses the ability to extend their branding and promotions via the mobile phone

6th Sense CommunicationsConfidential InformationPage 13 Promoting the service Urban Treasure Hunts  Proximity-triggered clues attached to a location (or person).  Discoverable via the mobile phone  Can be linked to a promotion (e.g. New Movie Release)  Clues are chained together to engage users  Find people, get points  Points are redeemable for prizes  Encourages people to mingle, use 6 th Sense, and increase virality The value of 6 th Sense increases with more users Mingle Games

6th Sense CommunicationsConfidential InformationPage 14 Commercial Opportunities Proximity retail network  Utilize Bluetooth beacons (“SensePoints”)  Similar to NTT DoCoMo’s RFID “Town Pocket” concept in Tokyo  Enables sophisticated targeted promotions  Sales promotions and product information customized to user preferences, location, time  Benefits to businesses  Expands the impulse-buying radius around stores  Instant access to qualified buyers  Benefits to users  Helps them find what they are looking for

6th Sense CommunicationsConfidential InformationPage 15 Commercial Opportunities True Presence Info within the Enterprise  Enhances collaborations within large enterprises  Augments the online / offline status from Presence services  Identify local colleagues with desired domain expertise

6th Sense CommunicationsConfidential InformationPage 16 Next Steps  Seeking seed funding to:  Increase number of supported phones  Implement a Comments/Reputation system  Establish partnerships with online communities  Social networking sites, auction sites, etc Summary  We are committed to our vision  We have a differentiated and scalable solution  We have proven our technology

6th Sense CommunicationsConfidential InformationPage 17 Michael Li Thank You