connecting through content

1.content 2.audience 3.relevance 4.goals passion is the gasoline of social media

1. create content social media is the new telephone & content marketing the new brochure

social media isn’t inexpensive it’s a different expensive  how will you tell your stories? content marketing  where will you share your stories? social media  how are you going to do it? content marketing & social media

restonic social content strategy  research keywords being searched  create content people want to read AND share  post the content on our blog and share across networks

2. grow audience there’s a big difference between being on social media and doing social media  who do you want to be associated with?  who do you want to influence?  who do you want to engage?

FORD F ound O n the R oad D ead or… F irst O n R ace D ay “if you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.” cicero, ancient roman philosopher

restonic social audience strategy  listen to the canary  let employees work off-script  build loyalty  share more than just marketing  be consistent

3. relevance & marketing sideways  what issues are important to your audience?  how can you help, advise or add

add value on a small number of issues to create an engaged audience  think creative  think about how you can help  think bigger than facebook restonic relevance strategy

4. set & measure goals build/strengthen your brand drive conversions grow your presence time does not necessarily equal effective

measure, measure, measure differentiate between clicks & impressions adjust daily/weekly/monthly the goal is to turn customers into a volunteer marketing army

8 simple rules to avoid failure 1. don’t leave it to one person 2. don’t leave it to the wrong person 3. don’t operate on the fly 4. don’t forget to measure 5. don’t waste time in the wrong places 6. don’t gag your employees 7. don’t treat it differently than your other marketing efforts 8. don’t rush it

social media is one item on the menu – not the entire meal…

restonic digital publishing program more than 100 blog posts to start new content every 6 months access to 1000’s of images – free social media support

let’s talk! julia rosien restonic brand engineer c: