1 Backend Publishing System Team February 13, 2004

2 Contents Opening Remarks Status Update Goal Discussion Roles and Responsibilities Discussion of Options in the context of Goals/Strategy,Timing, and Tracks Summary, Next Steps

3 Status Update

4 Update Signed ECNext Addendum One Year Term Focus is on increasing revenue through SEO Hosting our content is critical: 89.6K Retainer agreement for 40 hours per month Aggressive project plan for hosting Six weeks; trying to pull in Headway by Production and ECNext

5 Goal Discussion

6 Goal Oversee the design and implementation an efficient and cost-effective backend publishing system that will enable the company to achieve revenue and cash- flow objectives while meeting the near-term, intermediate, and long-term requirements of all departments.

7 Roles and Responsibilities

8  Customer Service : Lee  Act as the Customer Service Representative  Provide inputs for the sales team  Provide continuity on working with ECNext  Assist with project management for ECNext Tool development  Account Management : Anna  Represent Account Management and Sales team  Provide specific inputs on functional requirements  Marketing/Sales : Tom  Assist in ensuring decisions made regarding backoffice solutions are in the best interest of the company  Help everyone understand how backoffice products and services impact revenue  Assist in setting priorities for implementation to support to revenue targets

9 Roles and Responsibilities  Production : Marla  Provide insight on website content and production requirements to team  Ensure publishing tools are support work processes and the needs of production and analysis  Assist in the development and implementation of tools  IT  Compile and vet requirements for back office components  Ensure conflict between ongoing efforts and future plans are deconflicted  Assist with project management  Oversee development of technical solution  HR  Ensure HR requirements are understood and implemented in back office solution  Assist in team building  Analysis  No Input : None Requested To Date  Business Development  No Input : None Requested To Date  Finance - TBD

10 Options

11 Options in context of Goals/Strategy,Timing, and Tracks Will do what we have to do today in best interests of the company for the purposes of revenue and cash flow Will look to the future on what we need in 2004, 2005, 2006 Two tracks: –ECNext –The best back office solution The best back office solution will include components to support Sales, Business Development, Marketing, Intelligence, Production, Finance, HR, and IT

12 Discussion, Next Steps

13 Discussion, Next Steps What we need: Gap analysis on requirements and what we currently to set stage for actions Due by Monday 2/16/04 to All by Mike Refine requirements based on what the endstate looks like Due by Friday 2/20/04 to Mike be All

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