SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages) become VIETSEO PRO member become VIETSEO.

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Presentation transcript:

SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages) become VIETSEO PRO member become VIETSEO PRO member

In general SM : Social Media SMM : Social Media Marketing SMO : Social Media Optimization SMM = SMO + SM ads

Social media types (Over 20) Social Networking : Facebook, Zing.Me Social News : Linkhay, Newsvine, Digg Social Measuring : Technorati, BlogPulse Microblogging : Twitter Blogs : Opera, Yahoo+, Blogspot, WP Social Bookmarking : Diggo, Delicious Social Q&A : Google, Yahoo answer, VG

Social media types Video Sharing : Youtube, Viadeo, Vimeo Photo Sharing : Picasa, Flickr Social Search : Google vertical search Professional Networks : Calavat, Hoclamgiau Niche Communities : Vinametal, Tinhte, Phuot Forum / Group Blogging Communities

Social media types Document shares : Slideshare.net Social knowledge : Wiki Social job : Linkedin, Freelancer Social shop : Vatgia, ebay, amazon… Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor Social lens : Squidoo Social study / Online learning, violet, Go.vn

Social media types Social map : Wikimap, GGmap, diadiem Social Group on : Muachung, nhommua Social chat : Yahoo chatgroup, Bebo, Paltalk Social Game : Zing, VTC… Social music : Nhaccuatui Social bid : Money bid game Social health Social application/widget : Apple store

SMM targets and measure for SME

SMM other targets Employee management (Guideline, rule) Employee motivation (Group, share, game, friendship) Recruitment (Head hunter)

Social Media marketing ways Buzz marketing Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM. Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action, comment, become fan, follow, pay attention, (Engagement, consider, buying, booking)

Social Media marketing ways Make playing (Application, game, experiences content) Viral marketing Brand : Make creative content/campaign + buzz marketing Audients : As buzz + SEND, SHARE, Recommend, tweet, copy, post, edit, re used, chat, talk, write to Mass media Reveal (Secrets, Unlock, explore, experiences)

Game flow <>Integrated marketing -(Multi channels: SEM, offline marketing, Digital ways…) -Multi Social media types : Text, game, Video, voice, photos -Multi content (Game show, Contest, Experiences, Fan motivating…) -Influencer / SM PR Engaging : Quiz, Gifting, Reviews, Scoring,

SMM simple plan

Viral flow 1. Viral content + Creative + Trust + Helpful + Strange + Unique + Celebs + Benefit

2. Viral Marketing Checklist Make it Easy to Find and Access  Avoid creating private content behind account logins  Common private areas: Facebook, Google Groups, inboxes  Selectively share your content in existing in relevant places and networks Make it Easy to Share Social sharing tools:  ShareThis: sharethis.com  NEW - Google + 1: Facebook sharing plugins:  Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/  Comments: Create a friendly URL  Enable embedding and sharing options

Encourage Sharing  Motivate: contests, giveaways, discounts, status, recognition, influence, be understood  Selectively make personal requests of influencers, leaders and champions  Make it fun  Say “thank you”  Track and promote the sharing by others (remember your tags and hashtags)

3. Viral secrets

About Author TuanHa – Facebook : Twitter : G+ : Social media site : SEO site :