Lesson Program Average 1200 students a week Lesson Coordinators schedule General outline: 30 min. once a week Instructors are Independent Contractors Hiring Process Lesson Policies

Promoting Lessons & Instructors Hire instructors with good credentials who are still involved in the local music scene Include bios and videos on website Put testimonials on website Showcase your instructors Offer “Free Lesson” deals during the holidays Advertise with eblasts, website & flyers

Outside Events Sponsor a large local music festival Sponsor a Battle of the Bands Contest Get affiliated with local sports teams

Pointfest Concert This was seen by 25,000 + people

10 in ’10 Band Competition

Students Playing The National Anthem

Community Service Back-Pack Attack Sale Food Drive Clothing Drive Sponsorships: Golf tournaments, Trivia Nights, etc. Not-for profit charities

Back to School Promotion Teamed up with a local church to give back packs and school supplies to under-resourced youth.

Local Schools Marching Percussion Competition Science of Sound Clinics Show your passion Have Road Reps advertise events and lessons

In-Store Non-Music Events Guitar Hero Competition FREE pictures with Santa

In-Store Music Events Student Recitals and Performance Opportunities Group Classes - beginning & advanced FREE Jam Sessions Professional Clinicians

Student Recital Flyer

FREE Monthly Jam Sessions Bluegrass Drum/Percussion Acoustic Guitar

Takeaways Use social media and technology to promote your teachers and special events Eblasts Website - Facebook Radio - Television Text campaigns/offers Think outside the box and look for ways to get involved in the community. Think of places where you don’t think music will fit and find a way to gain exposure there!

Build excitement for music with special events. It brings customers through the door and drives them to the website. It isn’t always a money maker in the beginning.