Hertfordshire County Council New Ways of Attracting Candidates Raj Taylor – Contract Manager Neil Meredith – E-Resourcing Consultant 4 th June 2008

31 million people in the UK are online X 31% of internet users have browsed a job or recruitment site in the last 3 months* 30% of online ad spend has been attributed to recruitment advertising** 40% of companies intend to increase spend on commercial recruitment websites 13.2% of the population look at job adverts on the internet*** UK users make over 1 billion searches each month * Mintel Online Recruitment Market Intelligence, ** IAB, WARC, PWC *** TGI

How are they using the web to find jobs?  1 in 4 people use the web for research  1 in 8 use it for jobs research  UK spending on search-related advertising is £1.2 billion - 172% increase in spend on paid search advertising  70% of all online registration and transaction originate from search enquiries  Broadband access accounts for over 80% of internet access

The technologies that are driving the change

Social Networking

Bebo has 10.7 million registered members in the UK (75% under 24 yrs) More than 2.7 billion monthly page views – Largest Social Networking site in the UK According to Neilson - Bebo is the number 1 recognised online brand amongst teens in the UK Source: Bebo Mar 2008

Search engines can underpin it all

Search Engine Optimisation

42% 1 12% 2 8% 3 6% %

Using Ad Words to attract candidates  Cost Effective  Response Driven  Stand out from your competitors  Attract both passive and active candidates

Second Life

 Shared online virtual environment  Given tools and rules – do what you want  You “own” what you do  The characteristics of SL that make it popular as a game also make it conducive to social networking  Being used by businesses, universities, libraries, nonprofits, and others

Amazon Web Services Group Communication & Collaboration in SL?  Communication & Collaboration  Real life discussions in virtual setting  Virtual meeting rooms  Customisable avatars to facilitate communication BMW’s Design Meeting Room Harvard Business School SL Seminar IBM Codestation IBM, Intel & Sun meeting Sponsored by Metaversed.com

Recruitment in Second Life  Why use SL for Recruitment?  Communication  ‘Face’ to ‘Face’ meetings  IT specialists  Interactive environments (virtual office tours, video presentations) Linden Labs Recruitment Meeting Room Job Depo ConsultingSemper International Convention

Recruiters in SL  Manpower and Hertfordshire County Council  Quality design & presentation  Newbie advice  CV form & post-box  Greeters on hand Manpower Offices

Summary  High volume of potential young candidates  Easy access to technology  Developing market “Web 2.0”  Cost effective  Build into marketing and recruitment strategies