Goh Kok Huat How to attract companies and projects to Science Parks and Business Incubators 2002 IASP Asia Pacific Seminar on Science-Technology Parks and Business Incubators 13 – 15 Nov. 2002

Marketing Incubator: How to attract companies to Incu – Tech program run by Hong-Kong Science and Technology Parks corporation

Incu – Tech : Soft infrastructure Business Development support service  Training General customized courses and workshops to train up clients with business skill / Technical Knowledge  Marketing Assistance Assist in product roll out via product launch, seminar, exhibition and business matching with distributors

Incu – Tech : Soft infrastructure Business Development support service  Financial matching with technology capital Identity and approach angles, venture, capitalists and corporate investors to facilitate clients, capital fund raising Short listed 3 investment consultants  Legal Service Lined up 3 international / local firms to provide commercial contract / patent related legal service at a preferential rate

Incu – Tech : Soft infrastructure Business Development support service  Communal Service Ready - to - use office at reduced rental basic business operation services centralized reception area, meeting room & facilities, office equipment pool, IP address, Internet access and gymnasium facilities

Incu – Tech : Soft infrastructure Business Development support service  Networking opportunities Orientation, luncheon, seminars, cocktails with guest speakers held in one building enabling mingling among clients, industrial professional & business executives

Incu – Tech : Soft infrastructure Business Development support service  Group discount Pool operational requirements of clients to achieve economy of scale Sourced support from software vendors to offer discount on development tools

Incu – Tech : Soft infrastructure Business Development support service  To facilitate clustering of focused technologies Tech. center for IT and telecom soon to be set-up : Innovation center, for IC design & testing photonics center, photonics, precision engineering Biotech center, for biotechnology

Incu-Tech : Hard infrastructure Strategic location of Incubator centers  Strategically located in 3 sites near universities with collaboration for easier access the technical and management service  Tech. center near city university of Hong- Kong  Innovation center near Chinese university of Hong Kong  Campus based center inside Hong-Kong Polytechnic University

Incu-Tech : Account servicing  Each client is assigned an incubation manager who acts as a bridge between clients and international service support personnel  Now, 4 Incubation mangers to account for business development for 70 clients  Meet each client at least 2 hours per month  Vice president to meet clients every 6 months for milestones assessment

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