1 © 2008 Citrix Systems, Inc. — All rights reserved Citrix Essentials for Microsoft Hyper-V Selling & Positioning Strategies Insert speaker name and title

2 © 2008 Citrix Systems, Inc. — All rights reserved Contents Citrix Essentials: What's in it for you and your customer? What is Citrix Essentials™ for Microsoft® Hyper-V™? Key Customer Benefits Pricing, Sample Deal, Support Target Customer Scenarios Getting Started

3 © 2008 Citrix Systems, Inc. — All rights reserved What’s in it for the Customer? Cost effective virtualization solution Advanced virtualization management IT agility and resource efficiency

4 © 2008 Citrix Systems, Inc. — All rights reserved What’s in it for You (Citrix)? New revenue opportunities (Hyper-V) Better field engagement with Microsoft Upsell into XenDesktop environments

5 © 2008 Citrix Systems, Inc. — All rights reserved What’s in it for You (Microsoft)? Stronger VMware compete story Deeper storage integration Stronger VDI story

6 © 2008 Citrix Systems, Inc. — All rights reserved What’s in it for resellers? Increase Microsoft related revenue Sell more enterprise storage New services opportunities More virtualization choices for customers

7 © 2008 Citrix Systems, Inc. — All rights reserved Citrix Essentials for Hyper-V extends Windows Server 2008 Hyper-V and System Center Citrix Essentials for Microsoft Hyper-V Advanced virtualization management for the virtual datacenter 7 Advanced storage integration Automated lab management Dynamic provisioning services Citrix Essentials for Hyper-V Workflow orchestration

8 © 2008 Citrix Systems, Inc. — All rights reserved Microsoft & Citrix Server Virtualization (link to video)

9 © 2008 Citrix Systems, Inc. — All rights reserved Customer Benefits Get the most out of your storage Roll out new server workloads with ease Streamline test & development environments Automate complex and script intensive operations

10 © 2008 Citrix Systems, Inc. — All rights reserved Target Environments and What to Position Server farms Terminal services/XenApp VDI/XenDesktop Web servers Enterprise storage architectures FC SANs iSCSI Dynamic provisioning services Advanced storage integration (StorageLink) Lab environments Test servers Development servers Stage/Pre-producstion Automated lab management Datacenter automation Remote disaster recovery Server provisioning Workflow orchestration & StorageLink

11 © 2008 Citrix Systems, Inc. — All rights reserved Essentials for Hyper-V Editions Key FeaturesEnterprise Edition Platinum Edition Advanced Storage Integration with StorageLink Dynamic Provisioning Services (need to clarify licensing) Workflow Orchestration Multi-Hypervisor Interoperability Microsoft Management Support Automated Lab Management Price, Per Physical Server $ 1,500*$ 3,000* * Quantity-based pricing available for 5x, 10x, 20x and 50x licenses

12 © 2008 Citrix Systems, Inc. — All rights reserved Microsoft + Citrix deliver advanced virtualization ComparisonMicrosoft + CitrixVMware High performance bare metal hypervisor64-bit32-bit Unlimited servers, VMs, memory  Advanced features (high availability, shared storage, etc.)  Centralized multi-server management  Highly available management architecture  $$$ Advanced integration with storage arrays  (with Citrix)  On-demand provisioning of server workloads  (with Citrix) Simplified management of server workload images  (with Citrix) Workflow orchestration  (with Citrix) Lab management  (with Citrix)$1566 per CPU socket

13 © 2008 Citrix Systems, Inc. — All rights reserved Comparisons – 20 servers Citrix Essentials for Hyper-V, Platinum Edition Microsoft Hyper-V (available w/Windows Server 2008) $60,000 VMware VI3 Enterprise (2 socket machines) VMware VI3 Enterprise (2 socket machines) $143,760 vCenter Server Heartbeat $62,680 System Center Enterprise Suite Virtual Center (2 licenses) $32,400 vCenter Lab Manager VMware $238,840 $0 $30,000 Microsoft + Citrix: $90,000

14 © 2008 Citrix Systems, Inc. — All rights reserved $490,000 Sample Deal 20 servers (x86, 2 CPU) Windows Server 2008, Data Center Edition (w/Hyper-V) Microsoft System Center Management Suite Enterprise Citrix Essentials for Hyper-V Storage networking Maintenance, support, services $100,000 $30,000 $60,000 $100,000

15 © 2008 Citrix Systems, Inc. — All rights reserved Support Options Maintenance OptionDescription of ServicesPrice Citrix Essentials Business hours coverage Two (2) named contacts Up to five (5) incidents per year Phone and web-based support Coverage for a single geographic region $1,500 Add-On Options 5 Incidents$1, Incidents$2, Incidents$4,000 Additional geographic region$500 Additional named contact$500 Notes: Technical support is also available through standard Citrix Preferred Support agreements

16 © 2008 Citrix Systems, Inc. — All rights reserved Customer Scenarios

17 © 2008 Citrix Systems, Inc. — All rights reserved Get more out of your storage Target: IT Director – Systems/Storage Problems faced Dozens of steps to configure storage for VMs Requires coordination between server and storage groups Can’t use intelligent storage services Benefits Reduced storage use; fast VM deployment One-click direct access to native storage services Use any storage (NAS, DAS, SAN) Works with Windows storage products Single set of control points for storage access StorageLink™ Full & Thin Provisioning Clone Snap Deduplicate

18 © 2008 Citrix Systems, Inc. — All rights reserved Cost effective Microsoft VDI XenDesktop Deployments Target: IT Director - Desktops Problems faced Increased complexity of managing disparate images Exploding storage costs for centralized desktop images Lack of lifecycle image management tools Benefits The power of a single image Instant provisioning of 1000s of images Dramatic storage cost savings with dynamic provisioning Leverage existing storage features, infrastructure and expertise

19 © 2008 Citrix Systems, Inc. — All rights reserved Roll out server workloads with ease Target: IT Director - Systems Problems faced Exploding storage costs Lack of image management tools Lack of business charge back mechanisms Unable to leverage existing storage infrastructure Benefits Dynamically provision new server workloads Fast response to server workload demands Consolidated image catalog reduces storage needs Supports streaming to XenServer and Hyper-V Can stream Hyper-V to a bare metal machine

20 © 2008 Citrix Systems, Inc. — All rights reserved Dynamic Provisioning Services Network storage Provisioning Server Silo One Silo Two Silo Three Consolidate multiple workloads a single, golden image Streams workloads to both physical and virtual servers Multi-hypervisor support Streams to both virtual and physical servers – even diskless!

21 © 2008 Citrix Systems, Inc. — All rights reserved Silo One Silo Two Silo Three Provisioning Server Network storage Dynamic Provisioning Services Streams to both virtual and physical servers – even diskless! Use only single, golden images for each workload

22 © 2008 Citrix Systems, Inc. — All rights reserved Result: Up to 90% Storage Reduction Without Single image for every machine Machines managed individually Same problems, in a new location With Dynamic Provisioning Services Single OS image to store & maintain Apps not installed; stored as single image, delivered on demand and maintained centrally Centrally managed profiles Hypervisor OS Images App Images Network Storage Hypervisor OS Image App Images

23 © 2008 Citrix Systems, Inc. — All rights reserved Automated Lab Management Target: Development lab manager Problems Faced Need for faster testing and development cycles Testing requirements growing more complex Infrastructure sprawl, wasted resources Need to track, control and share resources Benefits Automate set-up and tear-down Faster time to develop, test, deploy Centralize image libraries and ownership Better quality and coverage of supported platforms

24 © 2008 Citrix Systems, Inc. — All rights reserved Automate complex and script intensive operations Problems faced Manual tasks introduce delay and errors Scripting requires time & expertise Increasing IT demands Benefits Automate repetitive tasks Build out disaster recovery automation Create services using Microsoft Powershell™ Automatically provision new servers

25 © 2008 Citrix Systems, Inc. — All rights reserved How to Get Started 1. Contact your local Microsoft or Citrix counterpart. 2. Contact your local NetApp or Dell EqualLogic counterpart. 3. Find a mid or large size IT organization running, or considering, Hyper-V & SC 4. Qualify the customer: Consolidation project? Expanding automation benefits (efficiencies in rolling out servers) virtualizataion footprint for business continuity/disaster recovery? Lab environment? 5. Contact the customer 6. Contact your local Citrix representative

26 © 2008 Citrix Systems, Inc. — All rights reserved Get Educated with Citrix Essentials Visit for a complete course and exam listing #220 Comprehensive Technical Training Supported Components Deployment scenarios /Architecture In-depth details of key features (functionality, communication, integration options) Scalability Overview Tips / Best Practices #210 New Feature / Technical Overview Basic technical information Product editions and specifications Impact analysis on existing products Early Release Programs Competitive information #230 Real-world Scenario Hands-on Training Hands-on labs Templates/process required to execute POC Self-contained virtual images (if applicable)

27 © 2008 Citrix Systems, Inc. — All rights reserved Learn more about Citrix Essentials for Hyper-V Advanced Storage Integration Automated Lab Management Dynamic Provisioning Services Citrix Essentials for XenServer and Hyper-V demos Advanced Storage Integration Automated Lab Management Dynamic Provisioning Services

28 © 2008 Citrix Systems, Inc. — All rights reserved