Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009.

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Presentation transcript:

Media Communications with Partners A Case Study ECHO/GAA Kenya, September 2009

Kajiado

Three (Easy) Steps Planning Production Distribution

Planning Who do we want to communicate with? What is key message(s)? How do we communicate? What are resources available?

Production 1 YouTube generation… TV & internet need to work for both: =so we want shorter films ….. Journalistic stories

Production 2 3 x short films: mins 3 trailers B-roll Agency packages

Distribution Internet: proliferation of websites Social Networking: eg Facebook Agencies: APTN, Reuters TV stations

GAA Distribution: what did we do? Reuters Africa Daily Reuters Africa Journal

GAA Distribution contd International Nairobi-based media Local TV stations Internet : YouTube

GAA Distribution contd A24Media

How can we collaborate? As a partner you can: Have a new story idea Find an expereinced contractor Research good interviewees/filming locations Make contact with your national media

How can we collaborate (contd)? ECHO can offer: Editorial and technical guidance/advice Distribution advice Expert interviews New ideas…what next?