“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein.

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Presentation transcript:

“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein

Blogging

Channels

Quantity

Recommendations

Above all... Make it relevant & remarkable

Know thy customer Survey your customers at every opportunity What are their biggest problems? What do they need the most? What are they searching for?

Map to the Buying Cycle Awareness: blog posts, social updates Research & Education: eBooks, webinars, reports Comparison & Validation: case studies, demos, testimonials Purchase: detailed product info, images

Use an Editorial Calendar Shared Google Calendar or Spreadsheet Track followers, engagement weekly, monthly Note SEO Keywords, match to buying cycle Track important dates, events Create a tab, column or row for each type of content Look for opportunities to repurpose

Top 10 Tips 1. Follow news in your industry 2. Monitor social chatter 3. Recruit guest bloggers 4. Keep an idea bank 5. Review posts and best-of and round- ups 6. Take pictures and video everywhere 7. Conduct original research 8. Look for interesting, related ideas 9. Create great evergreen content 10. Make it fun

“It's not that I'm so smart, it's just that I stay with problems longer..” - Albert Einstein

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