Building A Scalable Foundation Engaging A Targeted Audience Content Resources and Co-Creation Automation Amplifying Your Message A Shortcut To Authority Measuring Your Results SOCIAL CONTENT

NIMBLELEANSCALEABLE What Is A Growth Hacking Social and Content Strategy?

Building A Scalable Foundation SOCIAL CONTENT

1 Great News! An Agile, Sustainable Foundation

The True Cost of Social Media The Increasing Cost of Pay to Play Build your audience and brand organically Build your audience and brand with a ‘boost’ Pay to Play

COMPANY BLOG events local webinars retargeting landing page lead forms paid media downloadable assets stakeholders Don’t build your house on rented land.

Engaging A Targeted Audience SOCIAL CONTENT

Know Your Audience – Not Their Characteristics

“Own the relationship with your audience” Create a Blog “Own the relationship with your audience” Blog/Social HubStrategy The Content Marketing Team

Seven Questions to Know About Your Audience What are their common questions? 2 What keeps them up at night? 3 How can you solve their problem? 4 What do you want them to do? 5 How can you best connect? 6 How might they resist? What are their most common objections? 7 How can you build trust with them 1

Content Resources and Co-Creation SOCIAL CONTENT

Content Co-Creation and Development 14Your footnote

Content Co-Creation and Development 15 Record Logos & Design Transcribe Everything Else Your footnote Alternative Resources

Managing Content SOCIAL CONTENT

PILLAR CONTENT eBOOK BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 8 HEADLINES BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 BLOGPOST 1 BLOGPOST 2 BLOGPOST 3 BLOGPOST 4 BLOGPOST 5 BLOGPOST 6 BLOGPOST 7 BLOGPOST 8 8 HEADLINES 150 TWEETS 1 Premium piece of pillar content promoted per quarter. 3 Monthly top-of-funnel premium content assets. 8 Chapters in each. Jan FebMar Q1 8 8 blog posts tied directly to eight chapters of the guide. 2x per week. 8 8 headlines corresponding to blog posts & chapters Quarterly Content Marketing Campaign 3 5 Tweets x 30 days

Co-Schedule provides the structure to schedule Drag And Drop Editorial Calendar Automated Social Publishing Team Communication Analytics All-In-One Publishing Solution to Blog and Social Platforms No More WordPress Hacking Free Headline Analyzer

Automation SOCIAL CONTENT

…. And did I mention that it’s FREE Content Stats Visitor Tracking CRM Database Any Lead Form Campaign Monitor Client Integration

Amplification SOCIAL CONTENT

42%

185 1,000,000 > employees Facebook fans 20,000 Reach 20,635 Reach Employees and Brand Advocates Are Incredibly Powerful Employees/Advocates x338 Facebook friends - Pew Research x35% of friends/network see their post *Business Insider x 2.0% of a brands fans see their organic post *Ogilvy Million Fans/Followers - On Facebook

Measuring Your Results SOCIAL CONTENT

Thank You