Jo-Ann Fabric and Craft Stores Editorial Calendar

Overview Jo-Ann Fabric and Craft Stores identified a need to establish relationships with key consumer magazines. To build these relationships, Sweeney recommends Jo-Ann continuously provides relevant and helpful content to support each publication. The following editorial calendar identifies the ideal dates to reach out to each publication and meet their specific needs.

Immediate Follow-Up:  Send Easter egg ideas to Martha Stewart Living  Send Nate Berkus prices to HGTV and let Jodi know if we carry lace doilies  Send information about THREADS to Laura from Parents  Follow up with CountryLiving about a feature story Q+A with Nicole Long  Follow up with Woman’s Day about Nate Berkus fabric opportunities for the Neutrals article  Send jewelry box project components to Dwyer at All You  Send projects that use purse handles and elastic/organization project ideas to Taryn at Woman’s Day

November SunMonTueWedThuFriSat 1 23 Send holiday projects to Jennifer from All You 5 CountryLiving chalk paint projects 78 9 Send Good Housekeeping how-to documents, DIY projects for kids 11 Reach out to Rachel Wiener, Stephanie Sisco from Real Simple for meeting 13 Send fairy garden materials to Carole from All You Send glitter burlap to Dwyer and Jennifer from All You Send Real Simple products/project s that will work well with their January bedroom feature

December SunMonTueWedThuFriSat Send HGTV ideas for spring use of burlap 10 Follow up with CountryLiving about social media collaboration opportunities Send Real Simple products appropriate for their “8-10 Finds” column

January SunMonTueWedThuFriSat Send Real Simple spring cleaning/orga nization ideas and products 7 Send Parents information about moss trends Send HGTV information about the moss trend (“Materials Challenge column”) Send CountryLiving list ideas (i.e. 5 things to do with burlap) 3031

February SunMonTueWedThuFriSat 1 Send HGTV Nate Berkus swatches 3 Send Good Housekeeping Nate Berkus swatches Send Katie from Martha Stewart Nate Berkus swatches 11 Send Parents Easter craft ideas and inspiration Send CountryLiving memory- making projects

March SunMonTueWedThuFriSat 123 Provide blogger opportunities to Woman’s Day to have a feature in the May issue Send Good Housekeeping kid-friendly summer projects Send CountryLiving kid-friendly summer projects

April SunMonTueWedThuFriSat 1 Send Martha Stewart Living upcoming trends for summer Provide continuous Midwest trend follow-up to All You

June SunMonTueWedThuFriSat 1 Send back-to- school projects to Parents Send back-to- school projects to Good Housekeeping Send Martha Stewart Living fabric swatches of any new/exclusive lines