Social Media Guidelines Sony Indonesia. Content Type Brand messages – written specifically for our social channels, with a clear call to action. Fan engagement.

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Presentation transcript:

Social Media Guidelines Sony Indonesia

Content Type Brand messages – written specifically for our social channels, with a clear call to action. Fan engagement messages - should be about elevating our fans, focusing on contributions and recognition of brand advocates by sharing out photos, videos and comments to the greater audience. We can also craft polls, quizzes, and Q&A to engage directly with our fans. Exclusive behind-the-scenes content - featuring corporate information, new products, innovations, and sponsored events. Interactive digital experiences - including gaming, custom applications, and tabs. Special promotional - contests, sweepstakes, discounts, and specific offers to our fans.

Editorial Content Categories

Posting Frequency

3 posts per day = 84 posts per month – Engagement  30% (25 posts) – Equity  30% (25 posts) – Promotions  20% (17 posts) – Exclusive / Insider  10% (8 posts) – Fan-created content  10% (8 posts) DI  30% (6 posts per week) BRAVIA  20% (5 posts per week) V&S (MDR, HAV, PE)  30% (6 posts per week) Mobile  10% (2 posts per week) PS  10% (2 posts per week) Product Posting Frequency

Content Mix SundayMondayTuesdayWednesdayThursdayFridaySaturday 1st post 8am ENGAGEMENT EQUITYENGAGEMENTPROMOTIONSFAN CREATED 2nd post 12pm EQUITYPROMOTIONSEQUITYENGAGEMENTPROMOTIONSEQUITYPROMOTIONS 3rd post 8pm FAN CREATEDEQUITYEXCLUSIVE / INSIDERPROMOTIONSEXCLUSIVE / INSIDERENGAGEMENTEQUITY

Content Source LocalRegional / Pallette Product Image√√ Promotions√ Videos√√ Situational Image√√

Posting Workflow Product Marketing propose highlighted products Marcomm develop Editorial Calendar plan based on highlighted products Share Editorial Calendar plan to Product Marketing Plan implemented WK2WK3 WK4 WK1