Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor.

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Presentation transcript:

Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University

I grew up here

Know Your Forest

Brief History of 21 st Century Advertising

Photo by Vivek Mukherjee, Creative Commons License via Flickr Broadcasting

Licensed and used with permission.

Know Your Audience

Choices

Tell your story.

Relationships

are like your garden.

Monitor

Track

Build A Strong Net(work)

Get Your Feet Wet

"Content Marketing" “Inbound Marketing” Website + Blog Tell your story (content) Social Media Relationships Conversations Share content and drive traffic to website SEO

Develop a Plan + Editorial Calendar

Execute

Trees

SEO and Google+

Facebook Timeline --March 31

Twitter

Who are your followers? Who are your loyalists & advocates? Who are your influencers?

A Few Tools Hootsuite or Tweetdeck TweetStats & Twitalyzer WooRank More here: media-for-nonprofits-resources-you-can-use/

Compelling Story Use Visuals Call to Action Share Grow Your Community Repeat

Patience

Connect: LinkedIn: Google+: My website: Resources For Today's Session: tmartin –at- samford.edu All Photos by Sheree Martin, except two as noted.

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