July 2012 The Economic Impact of Tourism in Clark County, Ohio

2 Clark County Tourism Summary Clark County

3 Overview Tourism is an integral and driving component of the Clark County economy, sustaining 8.9% of salaried employment. Visitors to Clark County generated business sales of $326 million, directly and indirectly, in Tourism is a diverse composite of economic activities, including transportation, recreation, retail, lodging, and food & beverage sectors.

State Summary

5 Key results More than 440,000 jobs, with associated income of $10.5 billion, were sustained by visitors to Ohio last year. These jobs represent 8.7% of total employment in Ohio – 1 in every 15.5 jobs in Ohio is sustained by the tourism economy. Including indirect and induced impacts, tourism in Ohio generated $2.7 billion in state and local taxes and $2.6 billion in Federal taxes last year. In the absence of the state and local taxes generated by tourism, each Ohio household would need to pay $600 to maintain the current level of government services.

6 Key themes for 2011 The Ohio visitor economy continued to expand in Visitor spending within Ohio rose 6.5% after a 7.4% increase in ■Visitor volumes rose for a second straight year, million people travelled in Ohio in 2011 – a new high. ■Growth in overnight visitation remains strong. Domestic overnight visitation grew 4.7% buoyed by strong hotel room demand growth of 6.4% in ■Per trip spending rose as gas prices rose and hotels and other tourism providers start to recoup recessionary price cuts. Visitor spending of $26.3 billion generated $40 billion in total business sales in 2011 as tourism dollars flowed through the Ohio economy. Tourism taxes grew faster than overall state tax receipts.

7 Growth in tourism sales The tourism industry surpassed pre-recession highs. Visitor spending increasing 6.5% and total sales (including indirect and induced impacts) increasing 5.5%. Ohio registered over $40 billion in total tourism sales in 2011.

8 Visitor spending by sector Higher gas prices in 2011 increased the transportation share of tourism spending to 31%, just short of the 2008 high. Food & beverage spending ranks second, capturing 26% of visitor spending. The growth in overnight stays along with increasing room rates increased the share of spending on accommodations to 10%.

9 Total tourism sales BusinessDay

10 All business sectors of the Ohio economy benefit from tourism activity directly and/or indirectly. Sectors that serve the tourism industry, like business services, gain as suppliers to a dynamic industry. Total tourism sales

11 How visitor spending generates impact Lastly, the induced impact is generated when employees whose incomes are generated either directly or indirectly by tourism, spend those incomes in the state economy. Travelers create direct economic value within a discreet group of sectors (e.g. recreation, transportation). This supports a relative proportion of jobs, wages, taxes, and GDP within each sector. Each directly affected sector also purchases goods and services as inputs (e.g. food wholesalers, utilities) into production. These impacts are called indirect impacts.

12 Total tourism employment The tourism sector directly and indirectly supported 440,000 jobs, or 8.7% of all employment in Ohio last year.

13 Tourism personal income BusinessDay

14 Tourism tax generation Taxes of $5.3 billion were directly and indirectly generated by tourism in State and local taxes alone tallied $2.7 billion. Each household in Ohio would need to be taxed an additional $600 per year to replace the tourism taxes received by state and local governments. BusinessDay

Regional Summary

16 ■ Including Cincinnati ■ Including Cleveland ■ Including Columbus ■ Including Toledo ■ Including Hocking Hills Tourism Sales Cleveland, Cincinnati and Columbus are anchors which influence the distribution of the tourism economy across Ohio. Relative to the size of their economies, tourism is still of significant importance to the Northwest and Southeast regions.

17 Tourism Employment ■ Business ■ Day

18 Tourism Wages

Southwest Ohio Detail

20 Southwest Ohio Tourism Impact

21 Southwest Ohio Tourism Sales Total tourism sales tallied $9.8 billion in Southwest Ohio in 2011, up 5.1% from 2010.

22 Southwest Ohio Tourism Employment At nearly 9% of all employment, tourism is an important part of the Southwest Ohio economy.

23 Southwest Ohio Tourism Wages

Clark County Detail

25 Tourism Sales Trend ■ Business ■ Day

26 Tourism Sales ■ Business ■ Day Visitors generated $326 million in business activity in Clark County in In addition to direct tourism industries, the manufacturing sector and business services sectors are important tourism beneficiaries as suppliers.

27 Tourism Sales

28 Tourism Employment Tourism supports 1 in every 11 salaried jobs in Clark County.

29 Tourism Employment

30 Tourism Wages Tourism generated personal income of $80 million in 2011.

31 Tourism Wages

32 Tourism Tax Generation The tourism industry generated $42 million in taxes in Tourism generated $21 million in state and local taxes. ■$13 million in state taxes ■$8 million in local taxes

33 Methodological Notes  Visitor spending data are derived from several sources including:  Longwoods International survey of travelers  Longwoods International survey of accommodations  Statistics Canada data on spending in Ohio  Office of Travel & Tourism Industries estimates of overseas visits to Ohio  Economic data are compiled by industry from the Bureau of Economic Analysis and Bureau of Labor Statistics. These provide industry detail on employment, value added, and wages by industry.  The economic impact analysis uses an IMPLAN ( input-output model for the state of Ohio which tracks spending by visitors to industries and among industries and households. This estimates indirect (supply chain) impacts and induced (income effect) impacts as wages are spent in the state economy.

34 About Tourism Economics  Tourism Economics, headquartered in Philadelphia, is an Oxford Economics company dedicated to providing high value, robust, and relevant analyses of the tourism sector that reflects the dynamics of local and global economies. By combining quantitative methods with industry knowledge, Tourism Economics designs custom market strategies, project feasibility analysis, tourism forecasting models, tourism policy analysis, and economic impact studies.  Our staff have worked with over 100 destinations to quantify the economic value of tourism, forecast demand, guide strategy, or evaluate tourism policies.  Oxford Economics is one of the world’s leading providers of economic analysis, forecasts and consulting advice. Founded in 1981 as a joint venture with Oxford University’s business college, Oxford Economics is founded on a reputation for high quality, quantitative analysis and evidence-based advice. For this, it draws on its own staff of 40 highly-experienced professional economists; a dedicated data analysis team; global modeling tools; close links with Oxford University, and a range of partner institutions in Europe, the US and in the United Nations Project Link.