Whistler Mountain Bike Survey Results 2012. Where our riders come from 201220112010 Canada42%46%54% US19%27%21% UK1384 Other destination 26%19%21%

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Presentation transcript:

Whistler Mountain Bike Survey Results 2012

Where our riders come from Canada42%46%54% US19%27%21% UK1384 Other destination 26%19%21%

Day or overnight visitor? Local resident 33%19%22% Day visitor (not staying overnight in area) 10%14%16% Overnight visitor 58%67%62%

Where do they stay? Hotel/motel24%31%44% Rental cabin/chalet 50%15% Family/friends accommodation 6%8%17% Owned vacation unit/home 3%31%7% Camping14%10%11% Other1%5%3% B&B2%1%2%

# of nights overnight guests are staying night5%4%7% 23%11%14% 3 to 642%36%37% 7 to 1018%22%14% 11 to 144%7%12% 15 to 209%2%3% 21 or more18%17%12%

# of years visiting the Bike Park First year24%38%30% Two years27%16%21% Three years23%10%16% Four or more27%36%33%

Demographics – Gender 2012 (%) 2011 (%) 2010 (%) Male8176 Female or younger9% Single, no kids23% Couple, no kids38% Household with children at home 29% HH with children no longer at home 6% Demographics – marital status

Demographics - Age 2012 (%) 2011 (%) 2010 (%) Under

Demographics –income Household annual income before taxes Under $25,00016%20%15% $25,000-49,99932%17%16% $50,000-$99,.99933%27%30% $100,000- $149,999 9%19%23% $150,000- $199,999 5%10% $200,000 or above 5%8%6%