ITC OCT 2012 – AGENCY UPDATES. Best Overall Program.

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Presentation transcript:

ITC OCT 2012 – AGENCY UPDATES

Best Overall Program

Projects. 1.FSI with Madden Media done 10/5 Leads report, conversion study by Temple 2.New Advertising Spring co-ops, $40K allocated For91days blog ( Delta Sky Magazine (2 ads) Chicago Sun Times (free ad) 3.Sled the Rockies Media campaign starts Monday All online, no print Reduction in ID partners, more MT 4.VisitIdaho.org New film site Canada specific page(s) New golf site New Press Kit

Earthscapes (Forever®) stamps

Travel Guide. 140,000 units Production into Nov Sales Update $46,000 ITC ad sales to date 10/15 deadline Projected $52,000 gross sales Projected $36,400 net revenue IOGA still collecting figures Affinity Amp update

Research. $50,000 allocated in FY13 Continue with EMSI Media-specific studies Longwoods 2012 Travel USA Visitor Report $39,500 Use in conjunction w/ 2008 Report Partners: Brand USA, US Travel, RMI Online focus groups

My ID Recap (year 1). Track media campaigns, site traffic and engagements FY11 VisitIdaho + GIG Year 2 349,407 visits 288,362 unique visitors FY12 VisitIdaho (includes MY ID and GIG) 361,347 visits, 3.5% increase 288,336 unique visitors, flat Contest entries FY10 – 10,699 (GIG Year 1) FY11 – 17,1790 (GIG Year 2) FY12 – 11, ,000 engagements (video replays, postcard sends) Are We There Yet –most popular video Marilyn –most popular postcard

My ID Recap (year 1). Travel guide fulfillment Aug – 16,012 (was 10,591) July – 15,133 (was 14,832 June – 13,797 (was 12,381) 29,315 end of Aug New report 10/7

RV Media. Trailer Life Highways Family Motor Coach