2. The Social Media Revolution 34

From Web 2.0 to Social Media Social media can be defined as primarily Internet and mobile-based tools for sharing and discussing information among humans. 34

Social Media Categories 1.Social networks 2.Social bookmarking 3.Social messaging 4.Lifestreaming 5.File sharing 35

36

Social Media Technology Has Reached Critical Mass According to a 2011 Pew Research Center study, almost half (47%) of U.S. adults who used Internet also belonged to at least one social networking site. LinkedIn has 100+ million professionals worldwide. Average visitor spent 66% more time on these sites in 2010 than in million tweets a day 37

Identifying and Engaging Online Communities Social media allows us to rethink the ways we prospect for clients. Real estate farms are not necessarily geographic, they can be demographic or interest driven. 39

Identifying and Engaging Online Communities 41

Listen 42

Create 42

44 Social Concepts Social Objects Social Contracts Social Capital

Social Objects Source: Shelby Raymond 45 Source: Christopher Kaufman Source: Nick Bastian

45

Social Contracts 47

Social Capital 47

Increasing the Quality of Your Relationships 49

Understanding the Relationship of Connections and Influence 50

Now That We’re Friends, What’s the ROI? Instead of Return on Investment Think about Return on Influence 50

52

Taking Your Community Offline Attend local meetings for your groups Create events consistent with your communities interests (Meetup.com!) Create Tweetups or other informal local meetups 53