INTD 53 what is color? more than any other element of design, color has the ability to make us aware of what we see

nothing has meaning without color …descriptions color defines our world and our emotions

participation activity: color inspiration …consider what colors inspire you—do different colors inspire you to do different things? …collect a few examples of your most inspirational colors & bring them to class with you …be ready to discuss your “color inspiration”

color personality tests

INTD 53 what is color? more than any other element of design, color has the ability to make us aware of what we see

color described by two very different methods: objectively— referring to the laws of chemistry, physics, and physiology subjectively— referring to the concepts found in psychology

our eyes are attracted to color—color perceived before details

physiologically color is a sensation of light transmitted to brain through eye distinguish color after light passes through cornea & pupil and strikes retina—retina passes messages to fovea which transmits to brain

physiologically color is a sensation of light transmitted to brain through eye

physiologically color is a sensation of light transmitted to brain through eye

physiologically

light—waves of energy different wavelengths eye/brain reactions differ—no absolutes

how light gives objects color sunlight is composed of all the colors in the spectrum—when bent/refracted creates the visible spectrum

how light gives objects color when light strikes a surface, some wavelengths are absorbed while others are reflected— surface color

factors in perception our perception of objects depends upon: physical factors psychological factors cultural factors examples?

factors in perception media & techniques oil, acrylics, water canvas, board or paper grounds or bases used brands of paint pencil line or sketch in watercolor yarns and fibers; sheen and texture ceramic glazes printmaking

factors in perception eye and brain some colors are perceived more easily than others

factors in perception psychology and culture memory experiences intelligence cultural background vary from individual to individual color not perceived differently… perception just means different things to different people

local, optical and arbitrary color quality of light further determines quality of color that we see local color— most natural reproduces effect of colors as seen in white daylight exactly as we expect blue sky, red barn, green grass

local, optical and arbitrary color quality of light further determines quality of color that we see optical color— as seen in lighting conditions other than white daylight rendered in a somewhat naturalistic way in rain or thunder, at sunset, in indoor lighting

local, optical and arbitrary color quality of light further determines quality of color that we see arbitrary color— allows artist to impose his/her feelings and interpretation of color onto images natural color is abandoned for artist’s choice

participation activity: local, optical & arbitrary color …using magazines, photographs or images from the internet, collect and label three examples of each of the different categories—local, optical, & arbitrary …present examples professionally (black ink, block lettering, use of borders, etc…) *remember that this is the first of many activities that will need to be included in your portfolio—plan your layout accordingly*